Tempe, AZ–North American HDTV manufacturer Syntax-Brillian Corp. has joined a strategic alliance with a consortium of Asian-based companies that will accelerate expansion of Olevia LCD TVs in China and the Pacific Rim. The joint venture, called Nanjing Huahai Display Technology Co. Ltd., will manufacture the full line of Olevia LCD TVs in Nanjing, China; conduct ongoing research and development; and market, distribute, and support the Olevia product family throughout the Asia Pacific region.
“This is a tremendous opportunity to further expand our presence in China and to grow the Olevia brand in parallel with the growth of China’s increasingly affluent TV consumers,” said James Li, president of Syntax-Brillian Corp. “This alliance, which combines our leadership in product branding with complementary expertise in production, materials, finance, and distribution, is another important step in our ongoing strategy to capture greater market share in the global LCD TV market.”
The Nanjing manufacturing facility is scheduled to begin volume production in July 2006, with an initial production capacity of 150,000 units for the calendar year. The ultimate goal is for total output capacity of 300,000 units annually.
“Since entering the Hong Kong and China markets in August 2004, the Olevia brand has grown quickly and is currently one of the top three selling LCD TV brands in the 25-inch to 29-inch category and among the top ten brands in the 35-inch to 39-inch category in China according to DisplaySearch,” said Li. “When operational, the Nanjing facility will significantly expand our current presence in China. Currently, we focus on eight east coast cities through five major consumer electronics distributors. We believe this alliance will open new Chinese markets for us as well as provide more cost-effective, just-in-time-inventory for our channel partners throughout China.”
For more information, visit www.syntaxbrillian.com.