Marketing Matters, a strategic integrated public relations, marketing, and advertising agency specializing in consumer electronics, custom installation, technology, start-ups, and high-end home goods, has announced that its company president’s debut book, called Ultra Hi Def Marketing. The ‘5-Step Guide to World Domination in the Tech Industry, is now available for order on Amazon and Barnes and Noble.
In her book, author Coleen Sterns Leith says that one of the biggest challenges technology firms face is that they spend millions of dollars to create jaw-dropping, life changing, technology marvels but face a huge disconnect in marketing their technology features for the benefit of the consumer.
In many instances, the technology firms have lost their launch investment and are left with a huge warehouse of unsold product inventory, she writes.
In Ultra Hi Def Marketing, Leith breaks down the problem through Marketing Matters’ ‘Total World Domination’ system. Ultra Hi Def Marketing provides the “proven steps” necessary for start-ups to become “industry leaders and remain at the top” in an ever-changing market.
With more than 20 years of experience, Leith shares her proprietary methods that have allowed her clients to stand out from the competition.
“The days of complacency are over,” she says. “Your competition is trying everything they can to take your market share. It’s time to execute strategic marketing efforts. After years of experience in the tech industry, I’ve established proven methods for brands to be successful. Marketing Matters has played an integral role in many successful startups and I look forward to sharing my knowledge with an industry I’m so passionate about.”