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The DaVinci Group Appoints Western Regional Sales Manager

The DaVinci Group (TDG) has appointed Bill Muster as Western regional sales manager.

The DaVinci Group (TDG) has appointed Bill Muster as Western regional sales manager. The appointment is effective starting February 13, 2017.

Muster will be responsible for managing the company’s sales representative and dealer network throughout the Western third of the United States. Thanks to his extensive career in the AV and custom integration industries, Muster is fully prepared to drive Western region sales and support beginning his first day on the job.

With this appointment, TDG has expanded its sales management team, as well as enhanced sales support and dealer support functions. Prior to the appointment of Muster, the Western region was handled directly by company president and CEO Jeff Francisco. 

Due to increased sales in 2016, the company decided to expand its sales team in order to proactively build its sales infrastructure in anticipation of further growth, and to help ensure full support of its Western region reps and dealers. For these reasons, Muster was selected to become the company’s first Western regional sales manager. 

“We are pleased to announce this sales management expansion, which is representative of our commitment to ensure continued and consistent support for our Western region dealers,” said Jeff Francisco, president and CEO of The DaVinci Group. “Bill’s vast experience in audio and extensive knowledge of the dealer network means he’ll hit the ground running. Dealers and sales representatives can expect a substantial increase in the level of support for The DaVinci Group brands with his addition.”

Muster started his career in AV at the age of 13, when he took a job sweeping warehouse floors in his father’s AV retail business in Phoenix, AZ. He eventually worked his way up to the sales floor and in the process learned a lot about products, people, and sales. He then went on to have a multi-decade career working for brands such as Koss Headphones (factory sales manager, national sales trainer), Denon (Western sales manager), OmniMount Systems (director of sales), and TechCraft Manufacturing (Western sales manager, U.S.). 

“I am thrilled to be joining The DaVinci Group team and look forward to getting into the field to work with our dealers in the Western Region,” Muster said. “I have admired The DaVinci Group’s TDG Audio, Vanguard Dynamics, and Blue Aura brands for a long time now, and can’t wait to work with our Western region reps and dealers to maximize their success.”