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The Rising Stars of Custom

This month marks the premiere of Residential Systems' first-ever Rising Stars issue.

This month marks the premiere of Residential Systems’ first-ever Rising Stars issue. The magazine’s editorial team surveyed industry manufacturers for dealer recommendations, and they provided companies that may have been off their radar until recently, when they made a splash with increased sales numbers or infrastructure improvements.

Congratulations to our first Rising Stars, but watch for more companies in the coming months.

Name: C&R Systems Inc.

Locations: Corona, CA, Palm Desert, CA, and San Marcos, CA

Year Founded: 1981

Full-Time Employees: 90

Company Executives: Bob Cross, President; Eric Roden, Sales Manager; Bob Locke, Director of Operations

Sales Team: Tim Potts, Head Technical Engineer; Ben Simmions, Builder Manager; Pam Mosbaugh, Accounting Manager

Primary Product Lines Carried (Manufacturers): SpeakerCraft, USTec, Yamaha, Pioneer Elite, HAI, Centra Clean, Nutone, Ademco

Most Successful Product Categories: SpeakerCraft, USTec

Keys to Success: “Trade shows! This is industry is always moving and changes every six months. That’s what is so exciting about technology. Using the energy from trade shows and disseminating that knowledge to our builders and customers is critical. Education and consultation our keys to our success.”
–Bob Cross

What Their Vendors Are Saying: “C&R Systems has been rockin’ over the last couple of years. They have grown 100 percent with us each year. They are hard-working people and fun to deal with.”
–Chris Lehenen, Western Regional Sales Manager, SpeakerCraft