Newark, DE–Theater Xtreme Entertainment Group Inc., national seller and installer of movie theaters for the home, is now offering GE Money’s PROJECTLINE home improvement financing as a source for consumer credit.
Theater Xtreme is the first national retailer of its kind to offer PROJECTLINE financing.
“This is an energizing business prospect for both of us. We’re excited by what Theater Xtreme can bring to the table because of their excellent growth and penetration in the affordable, custom home theater category,” said Bruce Christensen, GE Money’s vice president and general manager for its Home Improvement division.
PROJECTLINE is a revolving financing program from GE Money’s Sales Finance unit specifically designed for the home improvement industry. In an effort to tap the booming home theater marketplace, GE Money is working with select Theater Xtreme locations to give its customers attractive financing options that make completing home theater projects easy. Customers may be approved for loans up to $20,000 in minutes with minimal paperwork. The program has been customized around Theater Xtreme’s business model and consumer profile.
The ultimate aim for the PROJECTLINE product is to increase the average ticket price while bolstering sales rates. “We can now offer more items to customers seeking low monthly payments at competitive interest rates,” said Theater Xtreme Entertainment Group CEO Scott Oglum. “That’s a major benefit for us and we’re looking forward to a profitable relationship with GE Money.”