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Training Allies Rebrands as Cogent360

Retools the brand to boost its 360-degree virtual showrooms, stores, and experience centers for brands and retailers.

Cogent360 has officially announced its new name and new website as it rebrands and expands its virtual and experiential marketing capabilities for CE manufacturers, buying groups, retailers, integration companies, and other markets.


With a focus on helping companies educate their sales channels about their products and services, Cogent360 — formerly Training Allies — has developed advanced media design capabilities, including VR, 3D modeling, and ultrarealistic 360-degree virtual experiences that allow viewers to explore, interact, learn, make purchases, and many other options.

As demand for virtual technologies and capabilities has increased, Cogent360 is ideally positioned to address this demand, having developed these essential tools and services over the last several years.

“The possibilities with a dynamic virtual showroom are limitless, as you can provide a highly engaging and immersive ‘customer journey’ to anyone, anywhere,” says Dave Chace, founder of Cogent360. “You can now bring your showroom to them and illustrate a wide array of key features and benefits, and even simulate system capabilities to excite customers with jaw-dropping features that can easily grow your project.”

For more information, visit