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Tributaries Launches New Website, Identity

It is the companys first marketing makeover since its inception in 1991.

Orlando, FL–Tributaries Cable has unveiled its brand new corporate identity and website: The fresh new “look and feel” is the company’s first complete, top-down, marketing makeover since being founded in 1991, and represents a completely new direction, style, and focus for the company.

Tributaries has added a light-hearted and colorful style to its new marketing direction, using the “hands-on” company founder and president, Joe Perfito, to personalize the company.

“We are delighted with our new look, which helps us celebrate our 15th anniversary,” Perfito said. “Although we take our customer’s needs seriously, we wanted a style that mirrored who we are, not only a company who makes great wire and cable products, but a company with a sense of humor and a great passion for what we do, every day. We believe we’ve achieved that.”

The company’s new website is easy to navigate and designed to expand with Tributaries growth. As well as featuring product information, a dealer locator and company history, the new site also serves as a portal to the company dealer and installer extranet, an ftp site, and paves the way for future B-to-B online ordering system.

An extensive A/V trade advertising campaign and new collateral materials to reinforce the new corporate look will be rolled out this month and will continue to the end of the year.

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