Two veteran manufacturers representative firms, Clarity AV International Inc. and Vista Pacific Group Inc., are forming a partnership. The principals of the respective companies, Mark Cichowski and Martin Byrne, are partners in the new entity, which is named Clarity Business Group.
According to the company’s principle partners, the philosophies, core values, and dynamics of the two organizations are virtually identical. Combining experience and resources, the partners have extreme confidence that they can achieve more together than they can individually.
The territories for the firm are Southern California, Arizona, Southern Nevada, and Hawaii.
Cichowski said that the partnership is not due to need, but rather due to want. “We both have solid companies and work with great manufacturers and dealers individually,” he stated. “Working together will allow us to service our clients more effectively, accelerate our mutual growth, and make us, and our partners, stronger overall. We are keeping the team together and the reps within the current organization will become part of the new company as well.”
Byrne said that he looked at the combination of the companies and strengths that they bring under one umbrella. “In many instances, one plus one equals two. In this situation, we are looking at one plus one to equal four, five, etc.,” he said. “Mark and I did a lot of talking and discovery as to our plans in business and life. We both have a passion for the industry and this partnership allows us to better move forward with our professional and personal goals.”
Clarity AV International Inc. also is engaged in international and related business, and that entity will remain as a separate business, according to Cichowski.