Two Southern California Rep Firms Form Alliance - ResidentialSystems.com

Two Southern California Rep Firms Form Alliance

Two established manufacturer representative firms, AV Partners, Inc. and Clarity Business Group, Inc., have announced that they are forming an alliance.
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Two established manufacturer representative firms, AV Partners, Inc. and Clarity Business Group, Inc., have announced that they are forming an alliance.

The name AV Partners will be retained, and Clarity Business Group will be absorbed into the organization.

Eric Leicht of AV Partners will remain as principal of the company. Martin Byrne of Clarity Business Group will have a management and territory role. John Villano of AV Partners will take on responsibilities of sales and training. Mark Cichowski of Clarity Business Group will have a marketing role. The product lines of the two companies will be combined and some changes will occur. The specifics will be announced shortly.

Combining experience and resources, the group says it has extreme confidence it can achieve more together than individually. The territories for the firm are Southern California, Arizona, Southern Nevada, and Hawaii.

“Our dealers all want to do more business with less vendor partners to increase their efficiency. Our focus has always been on the high-end of the market and the dealers that play in that arena demand knowledgeable sales reps who always have an answer in the bag,” said Eric Leicht. "Today that means having a greater array of luxury products in our arsenal. When we looked at the product mix and personnel, the synergies between AV Partners and Clarity Business Group were obvious; it just made sense to combine. Our dealers are thrilled. They can hand us a set of plans and we can spec out everything they need for a project. That saves them a lot of time and it makes us more relevant to the manufacturers that we represent."

“The reality is the dynamics of our industry have changed greatly and so has the role of rep firms," said Mark Cichowski. "Combining personnel and resources will allow us to service our dealers and manufacturers more effectively, accelerate our mutual growth, and make all of us stronger overall.”

It should be noted that Clarity AV International, Inc. (not Clarity Business Group) is a company solely owned by Mark Cichowski. The company has been in place since 2002, has continued to run as a separate entity, and will continue to do so. Clarity AV International is engaged in worldwide business development and a variety of marketing services. Mark can be reached directly at markc@clarity-av.com or at 949-472-4141.

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