Ube, the company co-founded by former CEDIA CEO Utz Baldwin and semiconductor industry veteran Glen Burchers, was awarded the People's Choice Award for its myube product during DEMO Fall 2012, a convention for emerging technologies and trends, at the Santa Clara Convention Center in Santa Clara, CA, on Wednesday October 3. The company was presented with a promise of $1 million worth of media (advertising) from IDG properties.
Utz Baldwin (pictured with his team) holds ube's big check.
The control platform, which incorporates a mobile application that resides on iPhone or Android devices and communicates via Wi-Fi while you’re at home or through the company’s software as a service (SaaS) while you’re away from home or away from any of these devices, is intended for owners of home in the $300,000-plus price range, rather than custom estate homes of $750,000 or more that custom integrators typically target.
According to reporting by Ted Green on his strata-GEE.com blog, ube won the award in competition with 77 other companies vying for the attention of the judges. Ube was showcased in the event’s “Big Data” category.
For more information on ube, check out this story introducing the brand.