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Ultralink/XLO VP Appointed to CEA Board

Don Bouchard will serve on Audio Division Board of Directors.

Ontario, CA–Ultralink/XLO Products’ vice president of sales and marketing, Don Bouchard, has been appointed to the Consumer Electronics Association (CEA) Audio Division Board of Directors. The board currently represents more than 2,100 CEA members that are responsible for the $145 billion consumer electronics industry.

“The addition of Don to our Board brings a wealth of experience and expertise,” commented Gary Shapiro, president and CEO of CEA. “He is a long-time leader in the consumer electronics and specialty audio community and we are privileged to have him on the Board where he can continue that tradition of leadership in the association and the industry.”

“I’ve known Don personally for 30 years. His thoughtful and exuberant manner along with a wealth of ideas is sure to make a great addition to the audio board,” said Jeff Hipps, Audio Division Board chair.

Bouchard joined Ultralink/XLO as vice president of sales and marketing in 2003. The company manufacturers high-performance audio/video interconnects, cables, and related power products. A long-time veteran of the consumer electronics industry, Bouchard started in the A/V specialty business in 1972. A passionate audio and videophile, Don has a proven track record in top sales and marketing positions with brands such as Ohm Acoustics, Dahlquist, Acoustic Research, Red Rose Music, Denon, and Cello with Mark Levinson. With a 20 year record of participation and support for audio video specialists through PARA – the Professional Audio/video Retailers Association and now a division of CEA, Don also served on PARA’s Manufacturer’s Advisory Council.

“I am pleased to be named to the Audio Division Board of Directors,” Bouchard stated. “I look forward to working with the board to promote the growth, awareness, and powerful sales opportunities of performance audio and to facilitate the real world installation and application of emerging technologies and standards. Yet, pursuit of the ‘new’ should never be a reason to accept mediocre audio performance or abandon the time-proven success of selling a complete, high performance Audio/Video experience.”