Music technology company MQA and Universal Music Group (UMG) have entered into a multi-year agreement that will encode UMG’s extensive catalog of master recordings in MQA’s industry-leading technology, promising to make some of the world’s most celebrated recordings available for the first time in Hi-Res Audio streaming.
Today’s announcement comes shortly after the launch of the cross-industry marketing campaign “Stream the Studio,” launched at the 2017 Consumer Electronics Show in Las Vegas and spearheaded by The DEG: the Digital Entertainment Group, to raise awareness of the advantages of Hi-Res Audio streaming.
“We’re very pleased to be working with Universal Music to achieve our goal of moving studio-quality sound into the mainstream,” said Mike Jbara, CEO of MQA. “Universal’s timeless catalog and impressive artist roster will fuel music streaming services worldwide and enable the premium listening experience for all music fans.”
“The promise of Hi-Res audio streaming is becoming a reality, with one service already in the market and several more committed to launching this year,” said Michael Nash, executive vice president of digital strategy at UMG. “With MQA, we are working with a partner whose technology is among the best solutions for streaming Hi-Res audio, and one that doesn't ask music fans to compromise on sound quality for convenience. We’re looking forward to working with Mike and his team at MQA to make our industry-leading roster of artists and recordings available to music fans in the highest quality possible.”
MQA technology, which delivers master quality audio in a file small enough to stream, debuted on global music and entertainment platform, TIDAL, at the beginning of this year, and is also available internationally on several music download services.