Bowers & Wilkins had to open up sales of its high-end home speakers to Magnolia Home Theater, Magnolia Design Center, and Magnolia Audio Video outlets to compensate for the shrinking base of AV specialty dealers, but the brand won’t look to online merchants to boost home-speaker sales, B&W Group chairman Joe Atkins told TWICE today.
In expanding on the brand’s distribution plans, Atkins also said not all B&W speakers will go to all Magnolia outlets. The company, for example, will not sell its custom-install speakers through the more than 350 Magnolia Home Theater (MHT) stores within Best Buy stores, but those speakers will be available to the eight larger Magnolia Design Centers within Best Buy stores as well as to the seven standalone flagship Magnolia Audio Video outlets in Washington state, California and the Chicago area.
To learn which products will be available from which storefronts, please read the rest of this story at TWICE.com.
