URC has appointed Cat (Fowler) Toomey as its new director of marketing. A seasoned senior executive with 19 years of high technology and consumer product and electronics sales and marketing experience, she is responsible for marketing strategy including all URC branding, advertising, and promotional activity.
Cat (Fowler) Toomey
Toomey is a well-known, passionate leader to those in the residential installation channel, having served for seven years as vice president of marketing, inside sales, and customer service for ELAN Home Systems. Earlier in her career, Toomey held executive positions with AMX and Escient Technologies. Most recently, she was VP of marketing and client care for ChaCha, a technology company serving 32 million users per month.
“What a great time to join a company that’s rock-solid and clearly on the rise,” Toomey said. “URC is already the overwhelming market leader in intuitive custom remote controls. Now we are poised to become a leader in whole-house control with our much-anticipated Total Control line. I look forward to working with this incredible team to share the URC story.”
“At this juncture in our company’s development, we are thrilled to add an executive of Cat’s caliber to our URC team,” said URC senior VP and general manager Doug Cole. “Cat will work relentlessly to further raise our profile and communicate our message, offerings and values to the marketplace.”
Toomey is well connected with CEDIA dealers and keen on their success. She will be spending a great deal of time speaking with dealers at industry events, in person, and on the phone, discussing their challenges, best practices, and concerns. She says she is especially excited about helping dealers with unique programs and capitalizing on the many new forms of media to promote and grow their businesses.
Jon Sienkiewicz, Toomey’s predecessor as URC director of marketing, has moved into the new position of URC director of corporate communications. Sienkiewicz is responsible for URC corporate marketing, technical support, and reverse logistics.