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URC Launches Virtual Assistant for Consumers

New AI tool complements URC’s Virtual Assistant on its Dealer Portal.

URC has announced the launch of its new Virtual Assistant powered by AI (Artificial Intelligence) is now available on URC’s public website. This tool complements URC’s Virtual Assistant on its Dealer Portal. This new virtual tool permits 24/7 communication surrounding URC’s Total Control and Complete Control product lines and enables consumers to find a certified URC dealer.

URC Public Virtual Assistant

In February, URC launched a Virtual Assistant to aid dealers with answers to a vast range of technical questions by quickly sourcing information from URC’s extensive technical library, proprietary user guides, partner manuals, videos, and product documents. This AI technology continued to learn and update with the latest answers. This expanded products and technical support tools to URC’s domestic and international dealer and distributor communities — around the clock and around the globe.

URC is now releasing a similar tool to aid consumers in addressing questions about residential and commercial automation solutions. While the Virtual Assistant will continuously evolve and improve, the current solution services consumers in need of 24/7 answers to questions. This tool is part of a broader plan to enhance consumer understanding of automation, enhance the user experience, and drive awareness and preference for URC products.

URC researched extensively prior to the launch. Some of the findings that infused the development strategy include:

  • 1.4 billion people actively use messaging apps. In fact, chatbots experienced a remarkable 92% increase in usage since 2019.
  • 87.2% of consumers rate their interactions with bots as either neutral or positive. 62% of respondents prefer engaging with customer service digital assistants rather than waiting for human agents.
  • In 2022, 88% of users engaged in at least one conversation with a chatbot.
  • Only 9% of consumers oppose companies using bots.
  • 40% of millennials engage with digital assistants daily.
  • 73% of buyers expect websites to feature digital assistants for convenient interactions.
  • Bots contribute to 39% of all chats between businesses and consumers.


“Integrating advanced technology, like AI, is a strategic imperative which URC has been developing over the past few years including launching a Virtual Smart Home experience in 2022 that leverages ultra-realistic virtual reality,” states Ron Pence, URC’s marketing lead. With this latest phase, Pence shares, “Creating engagement tools to drive consumer preference helps drive business to our dealer community while accelerating advanced intelligence innovation across URC’s business model.”

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