Velodyne Drops Independent Reps - ResidentialSystems.com

Velodyne Drops Independent Reps

Velodyne Acoustics has become the second audio specialty supplier in recent months to drop independent reps and go factory-direct. The company has begun selling its Velodyne-branded powered subwoofers direct through its in-house salespeople and through its website to retailers and distributors. Like before, dealers w
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Velodyne Acoustics has become the second audio specialty supplier in recent months to drop independent reps and go factory-direct.

The company has begun selling its Velodyne-branded powered subwoofers direct through its in-house salespeople and through its website to retailers and distributors. Like before, dealers who buy through distributors must be pre-approved by Velodyne.

In another distribution change, Velodyne stepped up consumer-direct sales of Velodyne-branded products through its website. Previously, the company sold lower priced close-out products through its website to consumers, but now it is selling all models in its current lineup though its web site to consumers at MAP prices, a spokesperson said. The company is also trying to put a stop to unauthorized web sales that violate its current MAP policies and "wrestle back control of all web sales of its products worldwide," he added.

Click here to read this story in its entirety at TWICE.com.

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