Technology Insider Group has announced the establishment of TIG Global PR, expanding beyond its marketing, event management, and custom publishing offerings to include global public relations services. With this new venture, TIG aims to deliver comprehensive PR strategies that will enhance the visibility and credibility of brands on a global scale. The agency will be spearheaded by Veronica Esbona, an industry veteran with more than 20 years of experience.
“We are thrilled to expand our suite of services with the addition of TIG Global PR,” says partner Carol Campbell. “Veronica’s extensive expertise and successful track record in the industry make her the ideal partner for this new division. Over the past 20 years, I’ve watched Veronica grow into a formidable force in the communications field. Her innovative approach and dedication to excellence will undoubtedly drive significant results for our clients.”
Esbona joins founding partners Carol Campbell, Douglas Weinstein, and Eric Schwartz to lead the PR division, which already collaborates with key industry players such as Harman Luxury Audio Group and DMF Lighting. Under this seasoned team, TIG Global PR will navigate the unique challenges and opportunities within the rapidly evolving tech industry. With extensive experience working with both leading brands and startups, the agency is adept at establishing strong market presence, building brand awareness, and driving business growth.
“I’m pleased to join TIG Global PR and offer clients effective and compelling marketing strategies. Carol has been a mentor and source of inspiration throughout my career, and I am honored to embark on this journey together,” says Esbona. “Our goal is to create impactful PR campaigns that not only raise brand awareness but also establish clients as thought leaders in their respective markets. We look forward to helping brands stand out, engage audiences, and grow market share.”
Previously, Esbona served as president of InGear, a content creation agency she helped establish and grow into a leading player in the AV space. During her tenure, she demonstrated her expertise in brand development, media relations, social media strategies, and customer outreach programs, working closely with manufacturers, distributors, and dealers. Her clients included brands such as BenQ, Legrand | AV, RTI, and Russound, among others.
For more information, contact Esbona at veronica@tigglobalpr.com.
