Santa Ana, CA–Vestel, an original equipment manufacturer (OEMs) and original design manufacturer (ODMs), has chosen SRS Labs as its audio enhancement provider for over 70 models of LCD TVs for the European and South American markets. The licensing deal includes both SRS WOW audio and bass enhancement technology and SRS TruSurround XT virtual surround sound technology.
SRS WOW creates a substantially larger “sweet spot” and retrieves the ambient information of audio that is typically lost during the recording and playback process so consumers experience an immersive sound field with restored clarity. On the other hand, SRS TruSurround XT, which is geared more toward the higher end TVs, processes multichannel content to create a virtual surround sound experience so consumers feel as if “phantom” speakers appear to extend all around them, producing an amazing surround sound effect, without the clutter of extra wires or speakers placed around the room. Vestel, who boasts the majority share of the European TV market, manufactures televisions under the Vestel brand as well as Sanyo, OKI, Medion, Toshiba, Schneider, and others.
“Vestel is known for incorporating the latest technology developments in its production process to meet the demands of consumers as well as our international clients,” said Turan Erdogan, President of Vestel Foreign Trade. “So when it came time to selecting an audio partner for our new LCD models, we turned to SRS Labs. Their technologies are not only widely recognized, but also deliver superior stereo imaging and bass performance for a better entertainment experience.”
“As competition heats up in the LCD TV market, OEMs and product designers are quickly realizing the competitive benefits of SRS technologies to deliver the best available audio experience to the customer without the need to add expensive additional equipment,” said Michael Franzi, vice president, Sales-Licensing, SRS Labs. “As Europe’s TV market leader, Vestel is an innovator of superior products and we are very excited to partner with them in delivering the very best sounding and high quality TVs.”
