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Vudu Adds Rep Firms to Line-up

The set-top box manufacturer has selected industry veterans to enhance its custom installation presence.

Santa Clara, CA–Vudu has appointed Novidor & Firestone as the authorized independent sales representative for California, Arizona and Nevada, and The Progressive Group as the authorized independent sales representative for Michigan.

Given the incredibly fast market acceptance of Vudu, and overwhelming dealer demand, I cannot think of better rep firms than Novidor & Firestone and The Progressive Group to bring our product and brand to their respective markets, said Mark Donnigan, Vudu national dealer channel manager. The two companies will succeed with our product because they bring a high level of knowledge, passion and commitment to new technology.

As one of the leading rep firms on the West Coast, Novidor & Firestone has represented and sold top brands since 1981. We are pleased to have been selected to represent one of the most exciting CI products weve seen in years, said Glen OBrien, Novidor & Firestone president. Our industry thrives on introducing products which are leading edge, exciting, engaging and, most importantly, profitable.

The Progressive Group is a leader in the sale of innovative digital products in Michigan. “As independent sales representatives and members of the Digital Delivery Group, Progressive Sales is committed to being the leading source for sales and education of digital systems and convergence products, said Dave Russell, president of The Progressive Group. In todays competitive climate, dealers are looking for products that differentiate, and Vudu is a product that clearly separates a specialist dealer from one selling commodities on price.