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VUDU Appoints National Dealer Channel Manager

Mark Donnigan has over 20 years of B2B and B2C sales management, technical consulting, training, and marketing experience.

Santa Clara, CAVUDU, developer of the VUDU media player and service, has appointed Mark Donnigan as national dealer channel manager. In this new role, Donnigan will drive major customer relationships and design strategy to educate and recruit residential installers of all levels to incorporate VUDU into their entertainment installations. Along with the VUDU team, Donnigan will help set the company’s strategy for sales across all distribution channels.

Donnigan has over 20 years of B2B and B2C sales management, technical consulting, training and marketing expertise in CE (consumer electronics), CEDIA, MI / pro-audio market segments and professional services. Most recently, he served as channel development manager for Kaleidescape, where he worked closely with international partners to increase penetration in Middle Eastern and European markets.

Prior to Kaleidescape, Donnigan directed North American sales efforts for global top 20 audio manufacturer Behringer, where he developed strategic expansion plans for regional and national distribution partners. Earlier in his career, Donnigan was responsible for sales and training at Atlantic Technology, where he oversaw more than 17 rep firms selling to over 350 direct dealers and distributors.

Donnigan studied Computer Science at Colorado State University and Music Performance at the University of Northern Colorado.