Santa Clara, CA — VUDU, the company that brings instant access to 1080p HD entertainment to the living room, is offering a summer deal that will let viewers rent recent blockbuster hits and cinematic classics for just 99 cents from its service.
Starting immediately, the VUDU service will allow viewers to renew any standard-definition video rental for just 99 cents within seven days of first viewing a film. The 99 cents video renewal is a first in the digital delivery category and guarantees that VUDU owners receive the most generous rental renewal policy in the industry. The rental of high definition movies can be extended for $1.99.
Simultaneously, VUDU launched a movie channel called “99 for 99.” Its editorial team selected 99 blockbuster films each available to rent for 99 cents. New films will be rotated into the channel to ensure that new mega-hits are always available throughout the year.
“In this age of $4-a-gallon gas and staycations, we felt that VUDU customers deserved a break and should be able to watch a great film for just 99 cents,” said Patrick Cosson, VP of marketing for VUDU. “These initiatives are groundbreaking. Our 99 cent rental renewal is a first in our industry and will make it easier for our viewers to finish watching a great movie when it fits their schedule, not ours.”
VUDU enables high-speed broadband customers to get instant access through their TV to a vast selection of top-quality video entertainment including HD movies, more than 1,000 hit television episodes and more than 6,000 movies from all major studios and over 50 independent distributors. VUDU delivers movies directly to consumers’ homes as they are released by the studios on DVD and maintains an up-to-date library of new releases and classic movies.