MIAMI, FL–Niles Audio Corporation has selected Kim Welty to serve in the newly created position of director of marketing. Welty will oversee public relations, events, marketing communications, branding, advertising, promotional materials and websites for Niles and its brands..
One of Niles key strategic initiatives is to lead the custom installation industry in the marketing arena, said Mike Sparky Detmer, vice president of sales and marketing for Niles. The addition of top-notch talent like Ms. Welty, coupled with our well-defined brand standards and detailed promotional planning, effectively enhances the marketing reach of our brand. Niles dealers and distributors can expect to see enhancements to our marketing efforts through effective initiatives that really make a difference in their bottom lines.
Welty joins Niles from San Francisco-based Monster Cable where she held the position of director of marketing. Prior to working for Monster, Welty was marketing operations manager for Panamax.
For more information, visit www.nilesaudio.com.