Newton, MA, and Brea, CA–Industry veterans Frank White and Mitchell Klein have combined their resources and expertise to create StayTuned, a new consulting practice with a focus on the custom installation business.
“The custom installation channel is right in the middle of the crosshairs of a rapidly converging group of manufacturers, distributors, technologies and product developers,” said Klein, a founding partner in StayTuned. “For a supplier, plowing through the noise and confusion surrounding new technology and product introductions to gain the attention and focus of dealers is a monumental challenge. For the dealers, sorting through all the hype and promise from the supply side is an almost impossible task. StayTuned is in an ideal position to help”.
“Our years of diverse experience enables StayTuned to deliver a complete channel solution to our clients, with high-level expertise in business development, channel development, distribution strategies, and marketing of high-tech products in the custom installation channel of the consumer electronics industry,” stated White, a founding partner. “Working with Mitchell has been a blast!”
According to the duo, a key element of the StayTuned strategy is the formation of the StayTuned Network. This network has been established to collect and share industry intelligence and market opportunities on a variety of topics; provide dealers with special incentives from partner manufacturers; and share ideas and best practices with network members. All industry players are invited to join up. Visit the StayTuned web site to join: www.StayTunedIn.com.
For over 14 years Mitchell Klein was CEO of one of the most successful industry pioneer firms, Media Systems. He is a two-term past president of CEDIA (the Custom Electronic Design & Installation Association), serving on the board of directors in virtually every capacity over a storied 10-year run. He continues to volunteer for the association.
Frank White was instrumental in evangelizing and training the industry about designing and implementing quality RF backbones in the residential marketplace, establishing Channel Plus as a value-added product line in a commodity category. His volunteer and training efforts at CEDIA are significant, spanning the entire existence of the organization and continuing today.