Award-winning consumer electronics retailer Wilshire Home Entertainment is pleased to announce the appointment of Mike McMaster as president.
McMaster has been with Wilshire Home Entertainment for 12 years and prior to this promotion, he held the positions of operations manager and chief financial officer. He succeeds Lyn Perry, who remains with the company as chief executive officer.
The change is part of a new organizational plan that is aimed at promoting greater accountability and improved lines of communications.
“I’m very excited about my new role in the company, said McMaster. We have a first-rate sales staff and I appreciate the opportunity to work more closely with them and with customers. After all, this is where ‘the rubber meets the road.’ My goal is for all of us to work together to adapt, evolve and prosper in what has recently become a highly competitive market.”
McMaster is further distinguished as one of only 150 people to have graduated from the Entrepreneur Program at the University of Southern California. He is part-owner of Wilshire Home Entertainment.
For more information, visit www.wilshirehe.com.