Wilson Electronics, manufacturer of cellular signal boosters, has named Lonnie Arima to vice president of sales and marketing. Arima will report to Robert Van Buskirk, president and CEO.
Arima most recently served as the VP of channel sales & marketing at HERE, a division of Nokia that handles mapping and location, where he was over development of channel sales in the Americas. Some of his key customers included Best Buy, Amazon, Costco, and Verizon. He has previously held senior sales and marketing roles at Western Digital Corporation, Iomega Corporation, and Apple.
“We are extremely pleased to have Lonnie on board and driving the sales and marketing efforts here at Wilson Electronics,” Van Buskirk said. “In addition to his impressive resume, Lonnie brings with him a proven track record in consumer electronics sales and retail marketing, attributes that we believe will help take Wilson Electronics to the next phase of global, profitable growth.”
Arima said he was thrilled “at the opportunity to join the team at Wilson Electronics to help increase the awareness of signal boosters, and expand the reach of its product solutions.
“It is an exciting time for the company, as demand is accelerating rapidly for fixed and mobile cellular boosters for use in consumer, enterprise, and industrial applications around the globe,” he added. “In today¹s world, connectivity has never been more important, and Wilson Electronics plays an integral role for both consumers and businesses that are seeking improved access to cellular broadband services. I look forward to working with our sales and marketing partners in my new role.”
Arima holds a Bachelor of Science degree from the University of Washington.