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WyreStorm Names Hal Truax VP of Sales and Marketing

WyreStorm has added AV industry veteran Hal Truax to the team as vice president of sales and marketing.

WyreStorm has added AV industry veteran Hal Truax to the team as vice president of sales and marketing.

Hal Truax Truax comes to WyreStorm with more than 30 years in the AV industry, with experience in manufacturing, consumer, and commercial sales, as well as custom installation. He has worked for industry leaders including Peerless-AV, Current Audio, OmniMount, and the Good Guys, with a wealth of experience leading sales teams, overseeing the manufacturing process, and contributing to the global growth and success of each company.

“Hal is a recognized leader in sales and marketing, coming to us with accomplishments that cover all the bases, including installer, integrator, buyer, and manufacturer,” said Derek Hulbert, WyreStorm CEO and managing director. “He excels in channel strategies, business development, and super-serving the customer. I am certain that Hal will have an integral role in dramatically increasing our penetration in the U.S.”

In his new role as WyreStorm vice president of sales and marketing, Truax will be tasked with the strategic growth of the various channels in which WyreStorm has a presence, providing leadership and coordination of sales and marketing functions as part of the dedicated WyreStorm three-tier product segmentation serving pro AV, custom install, and retail business.

Central to Truax’s role will be helping to develop and implement the WyreStorm sales and marketing strategies for the entire product range, as well as monitoring and analyzing all sales and marketing activities against current metrics to promote greater focus on key areas of WyreStorm business, and ensure continued market growth for the manufacturer.

“This is a very exciting time to join WyreStorm,” Truax said. “As the market continues to look for reliable and convenient solutions to manage AV signal distribution and control, WyreStorm has answered the call with the right technology for the right application. WyreStorm has made a big splash in the industry with both HDBaseT and HD-over-IP solutions; as technology continues to evolve and offer even more options, I look forward to building on that momentum to position WyreStorm at the forefront of the market.”