Wyrestorm, a manufacturer that specializes in HD audio and video distribution products and a leading adopter of HDBaseT technology, recently welcomed ALR/ANSR as its newest sales rep agency.
ALR/ANSR will be tasked to increase sales, and enhance marketing and training efforts for northern California consumer electronic system integrators as Wyrestorm continues to grow its sales distribution and presence in the U.S. custom CE market.
“We are very excited to be representing Wyrestorm,” said Bob Foppiano of ALR/ANSR. “I have been watching Wyrestorm over the past few years and have been impressed by all of the innovative products the company has been developing and introducing to the market. I’ve also admired how responsive they have been to the changing market. We look forward to a lasting and profitable relationship.”
Associated Network Systems Representatives (ANSR) represents manufacturers of specialty audio, video, integration, and networking products in Northern California, Northern Nevada, and Hawaii. ANSR’s parent company, Associated Lighting Representatives (ALR), was established in 1961 and has evolved into one of the largest and most respected representation agencies in the country. Together, ALR and ANSR brings long-standing relationships, credibility and an extensive network within the residential and commercial markets, including electronic system integrators, architects, designers, engineers and many builders and electrical contractors.
Wyrestorm west regional sales manager, Richard Kwasneski, said: “Over the past few years, Wyrestorm has been increasingly successful at attracting sales representation and integrators because of the company’s commitment to delivering market-leading products, backed by technical support and service. ALR/ANSR, announced on the heels of our new Midwest distributor, are prime examples of Wyrestorm’s momentum in the market.”