Atlantic Integrated, a manufacturers’ representative firm serving the New York metro market, has announced the addition of Zaheer Alli to its team.
Alli joins as sales manager, responsible for driving and coordinating sales with key accounts in the territory. Alli comes to Atlantic Integrated with 10 years of extensive sales experience within various segments of the industry, and most recently held the position of regional manager for Meridian Audio.
Atlantic Integrated Principal David Humphries is encouraged by the increase in sales in his local markets, and is excited to expand the AI team.
“Zaheer’s technical aptitude, combined with his knowledge of the residential market and decade-long customer relationships, will help us better serve our growing customer base and strengthen Atlantic Integrated’s highly respected market position,” said Humphries.