ZVOX has named former Tweeter Etc. co-founder Sandy Bloomberg president of the Massachusetts-based audio manufacturer.
Bloomberg was recently inducted into the Consumer Electronics (CE) Hall of Fame by the Consumer Electronics Association (CEA) and brings decades of experience and a retailer’s perspective to his new role at ZVOX.
Bloomberg began selling audio in 1969 and co-founded Tweeter Etc. in 1972, which grew to become a national presence with over 150 stores. “With ZVOX, my vision is to bring products to market that consumers love while earning a place as a valued supplier to any merchant selling low margin video displays,” Bloomberg said. “The audio category is what I have done my whole life — I want to give retailers useful tools to help them be successful so that everyone—the salesperson, the store and ZVOX are all happy at the end of the day.”
ZVOX specializes in making single-box home theater solutions. “Consumers are realizing that TV sound quality is getting worse as the displays get thinner and thinner,” Bloomberg said. “I can help teach retailers how to improve their audio attachment rate, enhance their gross margins and all while making the customer far happier in the process.”
Bloomberg emphasized that ZVOX will focus on dealer training and point-of-sale materials as part of a comprehensive program that he is confident will increase audio sales in showrooms.
As company president, Bloomberg will continue to be to expand ZVOX’s distribution through resellers in the United States and through distributors in other parts of the world. He will also be heavily involved with product development and long-term strategic planning for the ZVOX, and will be heavily involved in all marketing efforts.