They’re Back! Meet the ‘New’ Kaleidescape

Three weeks ago today, movie server pioneer Kaleidescape abruptly shut its doors. In a lengthy interview with company co-founder and CEO, Cheena Srinivasan, he told me that “the company had exhausted its financial resources, and attempts to raise capital didn’t materialize in a timely manner to extend the runway to deal with the transition and volume ramp up to new products.”
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Three weeks ago today, movie server pioneer Kaleidescape abruptly shut its doors. In a lengthy interview with company co-founder and CEO, Cheena Srinivasan, he told me that “the company had exhausted its financial resources, and attempts to raise capital didn’t materialize in a timely manner to extend the runway to deal with the transition and volume ramp up to new products.” (You can read my original post here)

Srinivasan said that he expected to find a buyer for Kaleidescape’s assets within 30 days, with the hope and goal of continuing supporting dealers and owners going forward.

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Kaleidescape Strato
I have been following developments on this story closely since then, checking in regularly at the Kaleidescape Owner’s Forum where several ex-employees and others close to the company comment regularly. And while it was clear that the company was still on life support.

The Kaleidescape Store remained open throughout, and downloads continued to process to owners’ systems. The Dealer Extranet continued taking new orders. And, most importantly systems in the field continued to work as normal. (I own a Premier M-Class system that I use virtually every day, and I can attest that movies continued to identify and import as normal.)

Last week, a few key employees returned to the company, allowing product to start shipping out and support calls to be returned.

Last night Srinivasan sent out this email:

Dear Kaleidescape Stakeholder,

On August 19, Kaleidescape temporarily ceased operations because we ran out of money. As the news spread, we were overwhelmed by the outpouring of support from our shareholders, employees, suppliers, other luxury A/V component manufacturers, the major motion picture studios, distributors, dealers, and (most importantly) our customers. Our customers passionately communicated their desire for us to continue providing the very best platform for movie playback.

Our team at Kaleidescape became energized and inspired to continue this journey. We spent the past 16 years carefully building a valuable technology, excellent products, and a highly respected brand in the worldwide custom channel. Our customers and dealers told us that Kaleidescape is the only luxury movie experience for the home, and they do not want to go back to watching movies from discs and streaming services.

We are delighted to announce that we have restarted operations. We restructured the company, slashed expenses, and obtained the investment needed (with no change of control). We are manufacturing and shipping a significant backlog of products that were ordered during the past two weeks. We are confident that our restructuring combined with this new investment will enable Kaleidescape to quickly return to growth and profitability.

Kaleidescape's stumble began last October when we launched the Kaleidescape Strato movie player. We made the mistake of pre-announcing software features that were not finished. One of those features – Blu-ray disc support for the Strato player – was a monstrous project that required certain critical software components from third-party suppliers. When third-party schedules slipped, we applied more of our own engineering resources to compensate, but we simply did not have enough engineering resources to remove schedule uncertainty and finish Strato's Blu-ray disc support in a reasonable period of time. Because almost all of our engineering resources were focused on this Blu-ray project, other features we had promised for Strato were delayed, including HDR, Terra support for large numbers of players, DVD playback, and playback from a Premiere system. Strato is an amazing award-winning product, even without these additional software features. Unfortunately, we created the perception that Strato was an unfinished product, and our sales suffered accordingly.

The "new Kaleidescape" will take on fewer projects, and we will not pre-announce a product or feature until it is completed – especially if completion depends on a third party.

Kaleidescape will continue to sell and support both Premiere and Encore products. We expect to release kOS 7.3 in the near future, without Blu-ray disc support for Strato. It will include HDR playback, Terra support for large numbers of players, and Strato playback of DVD discs from a Disc Server. A number of HDR movies will become available in the movie store at that time.

We have decided to focus our precious development efforts on forward-looking technologies that will enable our movie store to offer even more titles, with even higher quality, in earlier release windows. To enable our engineers to focus on these exciting new technologies, we have re-prioritized Blu-ray disc support for Strato, which we hope to introduce in a 2017 release of kOS.

We wish to thank all those who have shown us their support, and helped us to achieve this positive outcome.

Please email me directly if you have any questions relating to the "new Kaleidescape."

Sincerely,
Cheena Srinivasan, CEO
Kaleidescape, Inc.

I emailed Srinivasan, but was unable to reach him in time to comment for this post.

As I wrote in my original article, “Perhaps Kaleidescape’s single biggest ‘asset’ is the good will that it has developed over the years. While some may criticize the company’s products for being overpriced, no one criticizes the system, interface, experience, service, support, or operation. Few products are as beloved by the industry or by owners as the Kaleidescape system.”

Throughout this ordeal, the outpouring of good wishes for the company remained strong, with many system owners looking for ways to “chip in” and help fund the company or to suggest new revenue streams such as an annual fee for using Kaleidescape’s Movie Guide service.

Jim Goodrich, moderator and administrator of the Kaleidescape Owner’s forum, worked closely with Srinivasan throughout to find a resolution for getting Kaleidescape back in business. In comments posted on the forum, Goodrich wrote, “While several of us have been working tirelessly to find the ‘right’ fit for a possible Kaleidescape recovery, it is Cheena that has been leading the effort. People can say what they want, think what they want, but the true character of a person comes through in times like these, and Cheena has demonstrated a stubborn (in a good way) resolve to make this work, not thinking of himself at all, and using all of his sleepless hours to accomplish two things: put employees back to work and take care of owners, dealers, and reps. In all of my years conducting business, I've never encountered a more caring leadership in a situation like this, these are some really good people. The best and worst comes of people in times like this, and with these guys I'm seeing only the best.”
Kaleidescape’s newest product, the Strato 4K Ultra HD Movie Player, is shipping now with 140 Ultra HD titles currently available for download.

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