MetraAV Rebrands as Ethereal
New name part of an effort for the company to reconnect with its roots.
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New name part of an effort for the company to reconnect with its roots.
How to make your brand stand out amid a sea of competitors vying for your customers’ attention.
Launches major brand refresh and name change after acquisitions of Integrated Electronics and Dallas Sight and Sound.
Newly unified division hosts E4 Experience Chicago on May 3.
Move is considered part of rebrand and evolution for the company.
Original owners Paul Starkey and Steve Firszt will stay on as advisors to the company.
The company rebrands to better represent how it serves this diverse industry.
Name change represents company’s current focus in technology solutions.