Connectivity solutions maker Atlona has appointed Esteban Perez to director of business development for Latin America by Atlona.
Perez will oversee all of Atlona’s residential and commercial sales efforts in Latin America and will be responsible for developing and managing relationships with local system integrators and distributors.
“Esteban’s local industry experience and existing relationships with integrators in the market will be a real boon as we begin to ramp up sales and partnership efforts in Latin America and other international markets,” said Ronni Guggenheim, general manager of Atlona International. "Esteban is joining our team during a pivotal growth and expansion period. We will look to him for on-the-ground support and guidance.”
Prior to joining Atlona, Perez served as the vice president of sales and business development at VideoNet America, an added-value distributor of AV and digital signage technology. Earlier, Perez was the sales manager for Latin America and Latin Europe at ComQi, where he was responsible for managing software and hardware business channels, as well as for maintaining relationships with system integrators.
Perez, who speaks English, Spanish, Italian, German, and Portuguese, will be based in Latin America and report to Atlona’s new international headquarters in Zurich, Switzerland.