BenQ Releases New Entry-Level, Short-Throw Projector

BenQ America Corp. has introduced the latest addition to its short-throw home entertainment lineup — the W770ST projector.
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BenQ America Corp. has introduced the latest addition to its short-throw home entertainment lineup — the W770ST projector.

BenQ America Corp. has introduced the latest addition to its short-throw home entertainment lineup — the W770ST projector.

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Built to be a complete multimedia solution for today's smaller home theater spaces, the W770ST enables affordable 720p HD projection; Colorific image quality for accurate, crisp, and long-lasting color; and BenQ's SmartEco energy-saving technology to reduce users' total cost of ownership (TCO). At only $649, the device brings both big-screen immersion and flexible placement options at a value-friendly price.

"Our new W770ST projector was designed to bring the most complete value proposition to home theater enthusiasts at the lowest possible cost," said Kristin Kennedy, associate vice president, U.S. Sales at BenQ America Corp. "As a bold step for BenQ, we are making premium features such as our world-leading SmartEco lamp-saving technology fully accessible on the entry-level device. When paired with the flexible installation features of short-throw projection, the W770ST becomes an unparalleled solution in the home projector marketplace, providing customers with a comprehensive hub for any entertainment application."

To simplify installation and setup as well as provide flexibility in projector placement, the short-throw W770ST casts an image more than 62 inches wide at 40 inches from the screen. As a result, the projector's short-throw lens enables users to set up the device in areas such as small living rooms and bedrooms without experiencing space constraints for applications such as motion-sensing games. The ability to project large images so close to the screen eliminates image obstructions and shadows, while the projector's quick-release button allows users to transport the device easily to any room of the house.

With the device's integrated 10W speaker, users have the flexibility to watch movies, connect gaming consoles, or run DVDs for big picture enjoyment in any room of the house. On the screen, the W770ST provides the enhanced brightness of 2500 ANSI lumens and a high contrast ratio of 13000:1 to ensure brilliant, crisp images even in relatively bright settings. The DLP projector also features DarkChip3 technology, usually reserved for higher-priced projectors to provide deeper black levels at 720p HD resolution, and the projector offers 3D capabilities taking advantage of six primary colors (RGBCMY). The W770ST also comes with a Rec. 709 color gamut, allowing users to enjoy projected color images that match film studio and television broadcast standards, right out of the box.

To lower the device's TCO, the W770ST comes with BenQ's innovative SmartEco energy-saving technology. By automatically adjusting lamp power to maximize power savings, the projector delivers the best contrast and brightness performance by using only as much light as needed. The result is power savings of up to 70 percent, lower maintenance costs, and less frequent lamp replacements. To further reduce TCO, BenQ projectors are virtually free of color decay due to DLP image processing which ensures long-lasting picture quality and more reliable true-to-life color performance over time.

To further enhance the home media experience, the W770ST short-throw projector supports full 3D timing, including Blu-ray 3D 144Hz content, and provides HDMI connections to enable users to watch 3D content directly from Blu-ray players, satellite TV, or play 3D games directly from consoles such as PlayStation®3. Offered with the W770ST projector are BenQ's newly redesigned and optional 3D glasses.

Available now, the BenQ W770ST retails at $649.