Bluesound Partners with MQA Bluesound has formed a technology partnership with MQA (Master Quality Authenticated) to offer studio quality sound in its productsBy RS Staff Published: January 4, 2016 ⋅ Updated: April 15, 2019 Bluesound Gen 2Bluesound has formed a technology partnership with MQA (Master Quality Authenticated) to offer studio quality sound in its products. The wireless multi-room digital audio brand will be unveiling a “proof of concept” at CES, equipping one of its digital players with technology that unlocks the full richness of MQA. The live demonstration will be available at Bluesound’s suite at The Venetian throughout CES. Using scientific research into how people hear, MQA technology attempts to capture the full magic of the original studio performance. The end-to-end technology delivers master quality audio in a file that’s small enough to stream or download and because it’s fully authenticated, listeners can be sure they are hearing exactly what the artist recorded and approved in the studio. MQA is the first technology to capture this crucial timing information. Bluesound’s audiophile-grade wireless speakers and digital players allow you to stream your entire music collection, or from many online streaming services, to every room in your home with the intuitive control of a full-featured smartphone, tablet, and desktop app. “Music is important to us all, and being able to connect listeners with the artist’s original studio recording through Bluesound is incredibly exciting,” said Bob Stuart, MQA’s creator. “Never before have listeners been able to enjoy MQA’s studio quality music like they can with Bluesound’s line of wireless multi-room speakers and digital music players.” “MQA is at the very forefront of digital audio, and we’re proud to lead the way for wireless multi-room systems to support MQA’s lossless audio files,” said Greg Stidsen, Bluesound director of technology and product planning. “Fusing Bluesound’s proprietary BluOS software and advanced audio architecture, with MQA’s scientific approach to digital processing, makes it possible for listeners to stream authentic Studio Master recordings in real time with enhanced audio quality. Existing Bluesound products, including first generation, will be upgraded to be MQA-ready via a firmware update, at no charge.” In addition to the Bluesound MQA demonstration, parent company Lenbrook will also be showing products from Bluesound, NAD and PSB in Venetian (34-204) throughout CES from January 6–9 in Las Vegas, NV. SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.