ELAN New Home Program Provides Developer with a Connected Home Strategy

ELAN and Marshall’s Design Inc. Offer New Home Personalization, Fusing Interior Design and Technology
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Elegance and convenience come together with high-tech sophistication in the new Camarillo, CA, ParkWest Townhomes community now being developed by Aldersgate Investment LLC, a full-service real estate development and construction firm. Each one of the 87 townhomes, designed by Marshall’s Design Inc., come equipped with an ELAN smart home automation system, including an ELAN smart home controller, video doorbell and intercom, a smart thermostat, and lighting controls that are all installed by local ELAN integration partner Secura Com.

“Homebuyers want to move into a finished, personalized, and tech-rich home,” ELAN director of builder services Bret Jacob said. “The ParkWest Townhomes development is being marketed as the perfect combination of high style and high technology—in fact, the ELAN system is the headline in the development’s marketing materials.”

According to Jacob, Aldersgate understands the importance of offering smart home control to its tech-centric homebuyers. Working with Secura Com makes it possible to provide a base system that can then be personalized to meet the individual lifestyle needs of each homebuyer.

The standard ELAN solution ensures that homeowners arrive to a well-lit house, are able to talk to a visitor at the front door from anywhere in the world, and can enjoy climate control that provides both comfort and energy efficiency. The system can be expanded and personalized through four upgrade packages offered by Secura Com.

The “Peace of Mind” package adds an app-controlled smart door lock, smart garage door opener and a surveillance camera for the garage so that the homeowner can talk to a front door visitor and let them in the door or garage remotely from the app.

The "Safe & Sound” package includes a fully integrated security system that can be armed and disarmed via touchpanel or remote. The system also reacts to specific security events. For example, the fire alarm can shut off the HVAC to prevent smoke from spreading through the house while key interior lights automatically turn on to help the homeowner exit the home.

For music lovers, the “Music Everywhere” package adds whole-home audio with four stereo music zones and eight in-ceiling speakers. Plus, the speakers are part of the intercom system and announce security alerts. The “Media Room” package adds a 5.1 surround audio system with in-ceiling speakers, a sub-woofer, AV receiver and a smart remote to control it all.

According to Secura Com lead technology integrator Ramon Airington, the new packages help him to sell significantly more upgraded systems. “The ELAN New Home Program allows us to work with homebuyers who might not have purchased a system if it was not so seamlessly integrated into the home design process,” Airington explained. “It’s easy for us to work with buyers to add the upgrade packages because ELAN is extremely easy to use and integrates well with every home sub-system. Each upgrade package enhances the standard while personalizing to the homebuyer’s lifestyle.”

ELAN is actively working with both Marshall’s Designs Inc. and Century 21— ParkWest’s design center and sales team—to market the benefits of the connected home packages. “We are providing support to the team to help highlight the lifestyle benefits the technology enables at ParkWest,” Jacob explained. “The materials emphasize that the smart home technology is a critical part of the community’s lifestyle.”

Marshall Pepperman, owner and president of Marshall’s Design Inc., the design center responsible for meeting with ParkWest homebuyers to customize elements like flooring, counters, and now, technology, asserts that smart home personalization is absolutely the future of home buying. “The home experience is trending towards personalization,” he said. “With the ELAN New Home Program at ParkWest, we can step away from complicated technical jargon about smart home automation and introduce it for what it is: a lifestyle. ParkWest buyers will have the ability to make high-end technology decisions during the design process, which makes the integration experience easier for them, and provides the builder with an enormous advantage over the competition.”

According to Century 21 Real Estate Agent Ray DeSilva, head of the ParkWest marketing team consisting of Sandy Seekins and Jessica Miller, the smart home features made possible by ELAN help him to sell to a new market. “From a marketing standpoint, advertising the smart home options is a major bonus. It appeals greatly to the millennial market—a generation that has come to fully expect smart home features built into their purchase,” he said.

“It’s important to stress that these four upgrade packages are the starting point for a conversation between Secura Com and the homebuyer,” Jacob continued. “The beauty of the ELAN New Home Program is that we partner with both home builders and independent integration firms who understand how to create a unique smart home system for each individual homebuyer. Builders win because they get to profit from offering smart home automation systems to their buyers and integrators win by being introduced to a new and growing market opportunity.”

The ELAN New Home Program helps builders create complete and effective connected home strategies offering ELAN dealers and builders a complete range of benefits including aggressively priced and powerfully featured base packages, extremely important “sell-through” services, outstanding direct manufacturer product and marketing support and project oversight, and industry-leading model home and incentive programs. The program’s benefits to homebuyers are equally strong, including that the award-winning ELAN control system user interface is exceptionally easy to use and can be personalized for each individual homebuyer.

“We commend Aldersgate for having the vision to meet their buyer’s growing interest in connected home features,” Jacob concluded. “By bringing together the installer, sales team and design center we are ensuring that the connected home features shine through, simplifying the home buying process for all parties involved.”

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