Emotiva Audio has hired audio industry veteran Walter Schofield to serve in the newly created role of VP, global strategy.
“With more than three dozen models introduced over the past 12 months, and an ongoing expansion of our Tennessee-based manufacturing facilities, Emotiva will continue to experience substantial growth over the coming years, and I can’t think of any audio professional who is better equipped to help expand and drive our sales efforts than Walter,” said Dan Laufman, Emotiva president and founder. “He understands what makes a brand tick, and how to turn the brand story and quality of its products into successful programs and promotions that benefit everyone in the food chain, from the manufacturer to dealers and consumers.”
In his new role at Emotiva, Schofield is responsible for increasing the company’s business-to-business and business-to-consumer sales efforts, at a time when Emotiva is aggressively moving to grow its product selection, while opening new markets for the brand. Additionally, he is contributing to Emotiva’s marketing programs and general product direction, with an eye toward growing the line’s reach and overall brand awareness.
In his most recent role as director of global sales at SVS Sound, Schofield helped fuel the company’s growth in both established and new markets around the world.
Prior to SVS Sound, Schofield held executive positions with Meridian America and Harman International/Mark Levinson, in addition to several other high-performance audio companies throughout his career.
Commenting on his new position, Mr. Schofield noted that Emotiva stands apart from other high-performance audio companies in that its price/performance ratio has resulted in a legion of dedicated followers while others are still getting to know the brand.
“Emotiva has a unique and exciting story that is relevant to dealers and consumers alike,” Schofield said. “It was the first brand to really thrive in the online world, successfully building business through internet and phone sales when the rest of the industry looked at selling on the web as a fad, at best. Twelve years later, we’re not only growing our B2C business, but dealers in the U.S. and around the globe are clamoring for a product line that is clearly a fan favorite.
“When you add Emotiva’s growing selection of products that are made in the USA, it becomes clear this company is poised to be a real leader in the high-performance audio space,” Schofield said.
Walter Schofield can be reached at [email protected].
