ICE Cable Systemshas begun shipping its Clear Series 2 HDMI cables in new packaging designed earlier this year. ICE hopes the packaging makes a great first impression and benefits the installation process (i.e., storing, jobsite, and client presentation phases).
ICE hopes the packaging makes a great first impression and benefits the installation process (i.e., storing, jobsite, and client presentation phases).
”Most wire and cable companies in the custom channel ship their HDMI cables in clear bags which are either heat-sealed or zip-locked,” said ICE Cable Systems president Brian Rizzo. “Integrators prefer bags because they can easily be stored in a work truck where space is a premium. The problem is that they look like sandwich baggies; this doesn’t make for a great presentation to your client.”
”We set out to design a bag that has an upscale feel while offering enhanced functionality,” said Rizzo. “We landed on a re-sealable package that with its lush artwork and glossy-coating captures the premium look-and-feel that ICE Cable Systems is recognized for, while also incorporating hang-holes for an impressive presentation at retail. From a functionality perspective, we incorporated a really tough plastic exterior that can take a beating and protect against water damage too. All these features combined make for a bag that exceeds the daily demands of the integrator.”
The company’s Clear Series 2 HDMI cables in lengths from .5 to 30 meters are available in the new packaging at no additional up-charge.