A 3D rendering of IMAX's full home theatre system
IMAX and TCL have launched the IMAX Private Theatre “Palais,” an in-home, private theater developed through IMAX’s joint venture with TCL Multimedia Technology.
The companies also unveiled a showroom located at Le Royal Méridien Shanghai, where the luxury system will be available for demonstration to qualified consumers on a by-appointment basis.
The IMAX Private Theatre “Palais” is the company’s first “completely turn-key home theater system from a single source.” Features include sound isolation, acoustics, wall treatments, flooring, lighting, seating, and audio-visual content provided by IMAX.
“The launch of the IMAX Private Theatre ‘Palais’ marks the most significant innovation from the newly formed IMAX Home Entertainment division and comes after almost two years of research and ground-up development with our close partner, TCL,” said Robert D. Lister, TCL-IMAX chairman of the board and chief business development officer for IMAX. “The brand-new system takes key components of The IMAX Experience that we have been delivering to cinema audiences for almost 50 years and, for the first time, transports them into a home environment. Our strategic partnership with TCL, one of the world’s leading entertainment technology manufacturers, strengthens both companies’ positioning in China, with its rising demand for premium entertainment, and creates an ideal launch-pad for global expansion in the home entertainment sector.”
IMAX is headquartered in Toronto with executive offices in New York City and Los Angeles, and offices in London, Tokyo, Shanghai, and Beijing. As of March 31, 2015, there were 943 IMAX theaters (820 commercial multiplexes, 18 commercial destinations and 105 institutions) in 63 countries.
TCL is a global manufacturer of smart products, TVs, and internet application services.