Just Add Power Enhances 4K over IP Platform Two new additions to Just Add Power’s 3G Ultra HD over IP platform, designed for 4K HDMI distribution and HDMI matrixing applications, will be unveiled at CEDIA 2016 in Booth 6626.RS Staff ⋅ Aug 31, 2016 Two new additions to Just Add Power’s 3G Ultra HD over IP platform, designed for 4K HDMI distribution and HDMI matrixing applications, will be unveiled at CEDIA 2016 in Booth 6626. The new 3G Ultra HD over IP models allow integrators to better manage their hardware budget on projects with 4K HDMI distribution requirements, including 4K with HDR distribution. The ability for these new entry-level models to be mixed and matched with the more advanced 3G Ultra HD over IP models, means integrators can save on cost without sacrificing enhanced functionality, like audio extraction, downmix from 5.1 and CEC control, in zones where these features are needed. This year at CEDIA Just Add Power is releasing a new entry-level model of 3G Ultra HD over IP transmitter (707POE), and a new more affordable model of 3G Ultra HD over IP receiver (508POE), that should allow their dealers to lower the costs usually associated with residential 4K HDMI distribution projects. These two new models of third-generation Just Add Power devices offer an essential 4K feature set for 2016 and beyond: 4K with HDR support, HDCP 2.2, optional 4K to 1080p scaling at the display location, two-way RS232 and IP control, as well as support for all audio formats up to and including Dolby Atmos and DTS:X. Both the 707POE and 508POE can be mixed and matched in the same gigabit network as the existing, more feature-rich models of 3G Ultra HD over IP transmitters and receivers (718AVP PoE TX, 717HIFI POE TX, 749AVP Rackmount TX, and the 518AVP POE RX). Ed Qualls, founder and president of Just Add Power, commented that “the expansion of 3G Ultra HD over IP family of products sees us staying true to our commitment to listen to dealers’ feedback and develop products according to their needs. When we unveiled the first models of 3G Ultra HD over IP hardware at CEDIA 2015, integrators loved that they overcame the difficulty of distributing 4K devices throughout homes with a mix of new 4K displays and legacy 1080p displays. Yet they didn’t always need all of the features supported by the first models we launched last year. This led us to create a more competitively priced baseline transmitter and receiver model that keep the most popular and essential features.” He continued, “as a result, we now have a more cost-effective 4K over IP platform with baseline models that are fully PoE, have on-board 4K to 1080p scaling, support HDR, pass all audio formats, and let you integrate video walls for commercial jobs too. These baseline models can be mixed with our more advanced models, designed for specific audio handling scenarios: the need to extract audio at the rack, the need to extract audio at the display, the need to deliver 5.1 and 2.0 channel audio simultaneously from the same source to different zones.” Both new models of Just Add Power 3G Ultra HD over IP devices will be shown at CEDIA 2016 in Booth 6626, and are shipping to distributors worldwide in October.