Russound is helping dealers sell the XStream X5 decentralized wireless audio system with the introduction of an eBook, sharing 69 pages of color images, illustrations, diagrams, and charts, so dealers can walk customers through the system.
The Russound XStream eBook is a selling tool for dealers.
The eBook is available free from Russound sales reps, the iBooks iOS store, and as a PDF download on the Russound document center.
“We know that there is a tremendous interest in whole-house audio, as nearly every homeowner who enjoys music is a potential customer,” said Charlie Porritt, CEO of Russound. “The challenge is that not everyone is familiar with the technology that is available today, that this isn’t a futuristic concept but rather a tangible, affordable amenity that will enhance their everyday lives while adding value to their homes.
“We created this in-depth, interactive guide to provide our dealers with a sales tool that can overcome these challenges, clearly detailing the features of our XStream X5 system and explaining its advantages in a way that consumers can easily understand,” Porritt added. “And the interactivity allows them to tailor the sales experience to the specific needs of each individual customer in a way that traditional collateral cannot.”
The XStream e-book’s intuitive design and layout progresses naturally through the sales experience, from determining which system is right for the customer to drilling down into the advantages of specific components. It also covers installation and upgrades.
Russound’s XStream integrates both wired and wireless systems, connecting with an existing home network, without the additional expense of gateways or proprietary network devices. Dozens of X5 zones can be installed with the number of content streams limited only by the home network’s bandwidth. All connectivity is supported by following Wi-Fi standards that are designed for optimization of high-speed data transmissions.