Sony Offers Pricing and Availability for BRAVIA OLED 4K Pre-sales have begun on Sony Electronics’ XBR-A1E BRAVIA OLED 4K HDR TV line up from authorized Sony dealers.By RS Staff Published: March 22, 2017 ⋅ Updated: April 15, 2019 Pre-sales have begun on Sony Electronics’ XBR-A1E BRAVIA OLED 4K HDR TV line up from authorized Sony dealers. The BRAVIA OLED 4K HDR TV will be available in stores beginning in April 2017 and will be on display starting today at Sony Square NYC, a showplace for the latest in Sony entertainment and technology located in New York. The XBR-A1E offers a combination of the picture quality of OLED powered by Sony’s 4K HDR Processor X1 Extreme, the world’s first Acoustic Surface sound system, and an edge-to-edge stand-less form factor. The TV features more than 8 million self-illuminating pixels and a wide viewing angle. Sony was first to bring OLED to the market in 2007 with the XEL-1, an 11-inch TV display that was an outstanding achievement for its time. Sony has continued manufacturing award winning OLED displays for professional broadcast and video production. Sony’s professional OLED displays are used for editing, dallies review, graphics generation, special effects, as well as for broadcast and cinematic production. Sony Professional OLED Master Monitors have won a Scientific and Engineering Academy Award as well as a Technical Emmy Award for Outstanding Innovation in Engineering Development. “With over 10 years of OLED experience Sony is pleased to introduce the BRAVIA OLED 4K HDR TV, its first large screen consumer OLED television,” said Kevin Brinkman, director of product marketing, TV and projectors, North America. “Our long experience with OLED technology, together with the new 4K HDR Processor X1 Extreme, meant that this was the right time to return to the consumer OLED market. The A1E features a powerful mix of our exclusive image processing with a striking new design concept that is sure to make an impression in anyone’s home.” Sony developed a new Acoustic Surface sound technology, which emits superior, powerful sound from the screen itself. Thanks to the design, the entire screen resonates with rich sound, enabling a unification of picture and audio unattainable by conventional TVs. The Acoustic Surface technology makes possible the edge-to-edge design of the A1E series by doing away with conventional speakers usually located to the sides or below the TV. The A1E’s design eliminates any visible stand or speakers, leaving nothing to distract from the superior image. The result is a unique form factor with no distraction from the picture. The easel support conceals a powerful sub-woofer and cable management system which can be folded in, against the TV, for wall mounting. These new BRAVIA OLED 4K HDR TVs are powered by Android TV, with access to Google Play, Amazon Video, YouTube, Netflix, and others, including 4K HDR movies streamed directly to their TVs with the ULTRA app from Sony Pictures Home Entertainment. And PlayStation Vue, the internet-based live TV streaming service gives consumers the option to watch their favorite live TV, movies and sports content without a cable or satellite subscription and without any recording conflicts. BRAVIA OLED 4K HDR TV Line Models and PricesXBR-77A1E, 77-inch class (76.7 inches diagonal), TBD MSRPXBR-65A1E, 65-inch class (64.5 inches diagonal), $6,499.99 MSRPXBR-55A1E, 55-inch class (54.6 inches diagonal), $4,999.99 MSRP The 55- and 65-inchclass televisions are now available for pre-sale from Amazon, Best Buy and other authorized dealers nationwide and will be available in stores beginning in April 2017. SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.