Samsung has announced the global launch of The Freestyle+, an AI-powered portable projector designed to deliver a flexible and personalized entertainment experience across a wide range of spaces. The Freestyle+ builds on the design of the original version of The Freestyle, while introducing smarter AI capabilities, improved brightness, and expanded entertainment features.
At the core of The Freestyle+ is AI OptiScreen, a suite of AI-powered screen optimization technologies that automatically adjusts the picture to different spaces — so you can point, place, and start watching.
AI OptiScreen includes a set of intelligent features designed to automatically optimize the picture across different surfaces and environments:
- 3D Auto Keystone automatically corrects distortion even when projecting onto uneven or non-flat surfaces, such as corners, curtains, or angled walls
- Real-time Focus continuously adjusts focus as the projector moves or rotates, helping maintain clear, stable images without blurring or visual noise
- Screen Fit automatically adjusts the image to match the screen area when used with a compatible projector screen accessory
- Wall Calibration analyzes the color or pattern of the projection surface and minimizes visual distractions for clear viewing
This intelligent viewing experience is further supported by Samsung Vision AI Companion. This personalized AI platform designed for Samsung screens integrates enhanced Bixby with AI services from global partners to enable more natural, conversational interaction with on-screen content.
Designed with portability in mind, The Freestyle+ features a compact cylindrical form factor that is easy to move between rooms or take on the go. With 430 ISO Lumens, it delivers nearly twice the brightness of the previous generation, helping content appear clear and engaging in everyday living environments.
Designed for everyday viewing, The Freestyle+ lets you move it freely without worrying about whether the space is “right” for projection. Its 180-degree rotating design supports projection at virtually any angle — including walls, floors, and ceilings — without additional mounts or accessories, enabling flexible viewing setups that adapt naturally to different rooms and moments throughout the day.
The Freestyle+ brings entertainment with you. Built-in access to Samsung TV Plus, various streaming services, and Samsung Gaming Hub allows users to stream, play and explore content directly from the projector without the need for external devices.
For audio, The Freestyle+ delivers sound through its built-in 360-degree speaker. And, newly added support for Samsung Q-Symphony allows the projector to work in sync with compatible Samsung soundbars.
Samsung is showcasing The Freestyle+ at CES 2026, with a phased global rollout planned for the first half of the year.
For more information, visit https://www.samsung.com/us/.
