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LG Debuts 8K OLED and NanoCell TVs in U.S.

Use LG’s second-generation α9 Gen 2 Intelligent Processor for upscaling to 8K.

LG Electronics USA has announced pricing and immediate availability of the world’s first 8K OLED TV and the LG 8K NanoCell TV. The 88-inch class LG Signature 8K OLED (model OLED88Z9) and 75-inch class LG 8K NanoCell (model 75SM9970), with suggested prices of $29,999 and $4,999 respectively, are available at select LG-authorized retailers now.

LG developed both 8K models to exceed industry standards for measurement set forth in the Information Display Measurements Standard (IDMS) established by the International Committee for Display Metrology (ICDM). Tests performed in accordance with these industry standards resulted in both the LG Signature OLED 8K and LG 8K NanoCell TVs achieving CM values in the 90 percent range.

The 88-inch LG Signature OLED 8K TV is the largest OLED TV ever. It delivers 8K Ultra HD resolution (7680 x 4320) with nearly 33 million self-emitting pixels, equivalent to 16-times the number of pixels in a Full HD TV and four-times that of a 4K UHD TV. It is virtually bezel-less and comes with an integrated 80W speaker system.

LG’s 75-inch 8K NanoCell LED TV uses the comapny’s Nano Color to filter out impurities and enhance color reproduction and Full Array Local Dimming Pro technology to control the TV’s backlighting for deeper blacks and greater contrast.

Both TVs feature 8K upscaling and improved noise reduction, upgraded from four- to up to six-steps, by using LG’s second-generation α9 Gen 2 Intelligent Processor 8K. The α9 Gen 2 8K chip also analyzes ambient conditions to achieve the perfect level of screen brightness at all times, according to the company.

An intelligent algorithm can up-mix two-channel audio to virtual 5.1 surround sound. The TVs are also WiSA Ready for wireless home theater with uncompressed 16-bit audio on up to 5.1 channels.

To guarantee memorable, cinematic viewing, LG 8K OLED TV and 8K NanoCell TVs feature Cinema HDR, encompassing support for Dolby Vision, HDR 10, HLG and Advanced HDR by Technicolor up to 4K and HLG and HDR 10 up to 8K

The 8K TVs provide four ports that support HDMI 2.1 specifications, which will allow viewers to enjoy 8K content at 60 frames per second. LG 8K TVs are also compatible with automatic low latency mode (ALLM), variable refresh rate (VRR), and enhanced audio return channel (eARC).

Both the 88Z9 and 75SM99 models support Apple AirPlay 2 and HomeKit, and built-in versions of the Google Assistant and Amazon Alexa.

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