Sony has announced the new BRAVIA XR television series, including MASTER Series Z9K 8K and X95K 4K Mini LED models, MASTER Series A95K, MASTER Series A90K and A80K 4K OLED models, and X90K 4K LED model.
Powered by Cognitive Processor XR, the unique XR Backlight Master Drive controls Sony’s latest-generation Mini LED backlight in the Z9K and X95K series for what the company says is “incredible brightness. Enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones with almost no flare or halos around highlights.”
The Cognitive Processor XR also powers the A95K’s new OLED (QD-OLED) panel with XR Triluminos Max, which delivers Sony’s widest color palette and reproduces naturally beautiful shades and hues. With millions of individual, self-illuminating pixels, the A95K delivers more colors than ever before for an entirely new viewing experience.
When watching movies, viewers can experience Sony’s enhanced Acoustic Surface Audio+ for OLED models and Acoustic Multi-Audio for LED models, matching the position of the sound with the images on the screen for a truly immersive audio/visual experience.
Together with Netflix, Sony has released Netflix Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light. Additionally, Sony’s new BRAVIA CORE Calibrated Mode will automatically adjust the image quality on screen to better align with the filmmaker’s original vision. All 2022 BRAVIA XR televisions will also be designated ‘Perfect for PlayStation5,’ which includes two PS5 exclusive features—Auto HDR Tone Mapping and Auto Genre Picture Mode5.
This year, Sony also introduces a newly developed original camera device, BRAVIA CAM, which recognizes where users are sitting and optimizes the picture and sound accordingly. It includes gesture controls, video chat, and many other new experiences.
New Sony TV Models and Key Features
MASTER Series Z9K [85” class (84.6” diag.) and 75” class (74.5” diag.) models] 8K Mini LED TV features:
- Cognitive Processor XR understands how humans see and hear, providing an experience that completely immerses viewers in their favorite content.
- XR Backlight Master Drive precisely controls our latest generation Mini LED backlight for extraordinary contrast of high brightness and deep blacks.
- XR Triluminos Pro and XR Contrast Booster 20 combine to express billions of accurate colors with exceptional black contrast.
- X-Anti Reflection minimizes reflection for a distraction-free viewing experience.
- X-Wide Angle technology provides vivid real-world colors from any angle while retaining more color and brightness.
- BRAVIA CORE Calibrated Mode
- Acoustic Multi-Audio uses four frame tweeters at the top and either side of the TV, in addition to front-firing speakers and dual subwoofers, to elevate directional sound sources, ensuring pictures and sound are in total harmony for a more cinematic experience.
- Acoustic Center Sync optimizes sound output from the TV and soundbar for a better audio experience.
- BRAVIA CAM and Ambient Optimization Pro
- Quick access to an array of content and services with Google TV.
- Hands-free voice capabilities.
- Premium Remote
- Minimalist One Slate design with Seamless Edge and a single pane of tempered glass keeps users focused on the picture for a truly immersive big screen viewing experience without distraction.
- Three-way stand provides three stand position options, including a narrow position for a smaller footprint, standard position to eliminate distractions and soundbar position to elevate the TV and integrate a soundbar system.
For more information about the Z9K, visit: https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr75z9k.
MASTER Series A95K [65” class (64.5” diag.) and 55” class (54.6” diag.) models] OLED TV features:
- Cognitive Processor XR understands how humans see and hear, providing an experience that completely immerses viewers in their favorite content.
- XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while new XR Triluminos Max can access the widest palette of color to reproduce natural shades with every detail.
- New OLED (QD-OLED) panel boosts color brightness by up to 200 percent compared to conventional TVs.
- Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes two large actuators and two subwoofers.
- Acoustic Center Sync optimizes sound output from the TV and soundbar for a better audio experience.
- BRAVIA CORE Calibrated Mode
- BRAVIA CAM and Ambient Optimization Pro
- Quick access to an array of content and services with Google TV.
- Hands-free voice capabilities.
- Premium Remote
- Dual Style offers two different viewing formats – ‘front position’ brings the screen forward for the most immersive experience while ‘back position’ allows users to set the TV close to the wall, so it blends seamlessly with the room.
For more information about the A95K, please visit: https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr65a95k.
X95K [85” class (84.6” diag.), 75” class (74.5” diag.) and 65” class (64.5” diag.) models] 4K Mini LED TV features:
- Cognitive Processor XR understands how humans see and hear, providing an experience that completely immerses viewers in their favorite content.
- XR Backlight Master Drive precisely controls our latest generation Mini LED backlight for extraordinary contrast of high brightness and deep blacks.
- XR Triluminos Pro and XR Contrast Booster 15 combine to express billions of accurate colors with exceptional black contrast.
- X-Anti Reflection minimizes reflection for a distraction-free viewing experience.
- X-Wide Angle technology provides vivid real-world colors from any angle while retaining more color and brightness.
- BRAVIA CORE Calibrated Mode
- Acoustic Multi-Audio uses sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what’s on screen. In addition to front-firing speakers, these sound positioning tweeters manage sound positioning in high tone areas for enhanced realism, while left and right subwoofers deliver powerful bass no matter where the TV is placed.
- Acoustic Center Sync optimizes sound output from the TV and soundbar for a better audio experience.
- BRAVIA CAM accessory compatible and Ambient Optimization Pro.
- Quick access to an array of content and services with Google TV.
- Hands-free voice capabilities.
- Minimalist One Slate design with Seamless Edge and a single pane of tempered glass keeps viewers focused on the picture for a truly immersive big screen viewing experience without distraction.
- Three-way stand provides three stand position options, including a narrow position for a smaller footprint, standard position to eliminate distractions and soundbar position to elevate the TV and integrate a soundbar system.
For more information about the X95K, please visit: https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr65x95k.
MASTER Series A90K [48” class (47.5” diag.), 42” class (41.5” diag.) models] OLED TV features:
- Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content.
- XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each color with the subtle differences seen in the real world.
- BRAVIA CORE Calibrated Mode
- Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes two large actuators and two subwoofers.
- Acoustic Center Sync optimizes sound output from the TV and soundbar for a better audio experience.
- BRAVIA CAM accessory compatible and Ambient Optimization Pro.
- Quick access to an array of content and services with Google TV.
- Hands-free voice capabilities.
- Premium Remote
- Minimalist one slate design with Seamless Edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction.
- Flexible two-way stand provides different stand position options, including a standard position to eliminate distractions and a sound bar position to elevate the TV and integrate a soundbar system. Thanks to the adjustable stand with aluminum center plate, users can place the TV and soundbar on a desktop so it can be used as a gaming monitor.
For more information about the A90K, please visit: https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr48a90k.
A80K [77” class (76.7” diag.), 65” class (64.5” diag.) and 55” class (54.6” diag.) models] OLED TV features:
- Cognitive Processor XR understands how humans see and hear, providing an experience that completely immerses viewers in their favorite content.
- XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each color with the subtle differences seen in the real world.
- BRAVIA CORE Calibrated Mode
- Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes three actuators and two subwoofers. Two of the actuators are dedicated to treble, strengthening sound localization and surround sound.
- Acoustic Center Sync optimizes sound output from the TV and soundbar for a better audio experience.
- BRAVIA CAM accessory compatible and Ambient Optimization Pro.
- Quick access to an array of content and services with Google TV.
- Hands-free voice capabilities.
- Minimalist one slate design with Metal Flush Surface embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction.
- Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and soundbar position to elevate the TV and integrate a soundbar system.
For more information about the A80K, please visit: https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr65a80k.
X90K [85” class (84.6” diag.), 75” class (74.5” diag.), 65” class (64.5” diag.) and 55” class (54.5” diag.) models] 4K LED TV features:
- Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favorite content.
- Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster 10 deliver supreme realism with deep blacks and intense brightness with wider color gamut.
- BRAVIA CORE Calibrated Mode
- Acoustic Multi-Audio™ includes two sound positioning tweeters, in addition to traditionally-placed TV speakers, that enable sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high tone areas, enhancing sound pressure and stability for more realism.
- Acoustic Center Sync optimizes sound output from the TV and soundbar for a better audio experience.
- BRAVIA CAM6 accessory compatible and Ambient Optimization Pro.
- Quick access to an array of content and services with Google TV.
- Minimalist One Slate design with flush surface maximizes the screen and minimizes the bezel, so users stay focused on what’s important – the picture.
- Two-way stand provides different stand position options, including a standard position to eliminate distractions and a soundbar position to elevate the TV and integrate a soundbar system.
For more information about the X90K, please visit: https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr65x90k.
Suggested retail price and retail availability will be announced in spring 2022.
For more information on all Sony televisions, visit https://electronics.sony.com/tv-video/televisions/c/all-tvs.
