Sony Electronics has introduced two BRAVIA True RGB televisions, the new flagship BRAVIA 9 II TV and the BRAVIA 7 II TV, as well as the BRAVIA Theater Trio, a next-generation home audio system engineered to complement large-screen cinematic viewing.
The new TVs are powered by Sony’s proprietary RGB Backlight Master Drive Pro, which controls independently driven red, green, and blue light sources, enabling the new BRAVIA True RGB TV models to achieve the largest color volume ever in Sony’s home TV history and deliver accurate color reproduction from wider viewing angles in bright home environments.
BRAVIA 9 II and BRAVIA 7 II shared features include:
- The BRAVIA 9 II and BRAVIA 7 II each use independently driven red, green, and blue LEDs for precise color reproduction in bright living room environments.
- Independent control of RGB LEDs achieves the largest color volume in Sony’s home TV history, delivering high color gamut, contrast, depth, and beautiful gradation. It is powered by Sony’s RGB Backlight Master Drive Pro, which drives each LED with high precision, improving brightness, reducing blooming, and producing purer color than conventional Mini LED displays, according to Sony.
- Independently driven RGB LEDs and the X-Wide Angle Pro ensure beautiful images and consistent colors from wide viewing angle.
- The BRAVIA 9 II offers a 115-inch option for large format cinematic viewing, while the BRAVIA 7 II features screen sizes 50 to 98 inches, both maintaining ease of installation and integration.
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- Full range speakers*3 deliver a solid sound while enhancing dialog clarity with Voice Zoom 3, powered by AI. Also, Sony’s evolved 3D Surround Upscaling expands stereo to wider 3D surround.
BRAVIA 9 II add-on features include:
- Sony’s most advanced expression of True RGB: Featuring newly developed LED controllers for the highest level of backlight control. This architecture produces purer primary light before the image reaches the panel, enabling expanded color volume powered by BRAVIA 9 II’s RGB Triluminos Max and Luminance Booster Pro, smoother gradation, and accurate hues at higher brightness levels, which are critical in brighter living rooms.
- Immersive Black Screen Pro: A newly engineered glare-free and low-reflection unique screen treatment delivers rich, deep blacks even in bright living room environments. This allows viewers to immerse themselves more fully in films, revealing fine details even in dark scenes. Sony Pictures Entertainment participated in the evaluation of the surface film, helping ensure the TVs preserve the filmmaker’s intended picture quality across a variety of home lighting environments.
- Immersive Audio Experience: Acoustic Multi-Audio+ with upfiring beam tweeters raises cinematic surround sound with powerful depth and true immersion*6.
BRAVIA Theater Trio
The BRAVIA Theater Trio is a premium wireless theater system crafted for ultra large screens, developed to bring an authentic cinema experience into the home. The Trio was created in close collaboration with Sony Pictures Entertainment (SPE). Through this partnership, Sony’s team gained deep insight into professional sound making, with SPE sound creators involved from the earliest stages to refine every detail. The result is a newly designed three-speaker system — optimized front left, right, and center speakers — that delivers a wide, immersive soundstage and clear dialog in a space efficient package.
Sony’s 360 Spatial Sound Mapping-technology (360SSM) generates up to 24 phantom speakers to create a wide, cinematic sound field that envelops listeners from every direction. By creating both direct sound and the natural reflections characteristic of cinemas, 360SSM transforms a room into an immersive audio space using only the existing speaker layout. The result is a multidimensional soundfield that feels as though numerous speakers are placed throughout the room, faithfully conveying the depth, positioning, and nuance intended by filmmakers.
With a newly added high-performance USB-C microphone, the BRAVIA Theater Trio delivers enhanced measurement accuracy and precise room calibration, creating immersive sound perfectly tuned to any space.
BRAVIA Theater Trio supports Dolby Atmos, DTS:X, and IMAX Enhanced for compatible content and can be expanded with optional subwoofers and rear speakers, including dual subwoofer configurations.
Pricing & Availability
BRAVIA Theater TRIO has a suggested retail price of $2199.99 USD/$2799.99 CAD and is available for pre-sale at Sony, Best Buy, Amazon and other authorized retailers. For a full list of specs and information, visit https://electronics.sony.com/audio/soundbars/all-soundbars/p/hta8.
BRAVIA 9 II TRUE RGB TV is available for pre-sale at Sony, and other authorized dealers.
- 115-inch (114.9-inch diag.): $30,999.99 USD MSRP/$41,999.99 CAD MSRP (available this fall).
- 85-inch (84.6-inch diag.): $6499.99 USD MSRP/$8999.99 CAD MSRP
- 75-inch (74.5-inch diag.): $4599.99 USD MSRP/$6499.99 CAD MSRP
- 65-inch (64.5-inch diag.): $3599.99 USD MSRP/$4999.99 CAD MSRP
BRAVIA 7 II TRUE RGB TV is available for sale at Sony, Best Buy, and other authorized dealers.
- 98-inch (97.5-inch diag.): $8999.99 USD MSRP/$12,999.99 CAD MSRP (available this summer)
- 85-inch (84.6-inch diag.): $3999.99 USD MSRP/$5599.99 CAD MSRP
- 75-inch (74.5-inch diag.): $3099.99 USD MSRP/$4399.99 CAD MSRP
- 65-inch (64.5-inch diag.): $2599.99 USD MSRP/$3699.99 CAD MSRP
- 55-inch (54.6-inch diag.): $2099.99 USD MSRP/$2999.99 CAD MSRP
- 50-inch (49.5-inch diag.): $1599.99 USD MSRP/$2249.99 CAD MSRP (available this summer)
For more information, visit sony.com.
