The AVC Group recently completed a three-week Asia Training Tour, which attracted more than 300 distributor and dealer personnel to its three stops in Beijing, Shanghai and Bangkok.
According to Ken Johnsen, international training manager at The AVC Group, the tour gave distributors the opportunity to engage in brand specific training on the ELAN, Niles, Xantech, Sunfire and ATON brands. The tour is part of a new program rolled out at ISE 2012.
“We were able to extend the success of our European Training Tour with this three-city tour of China and Thailand, training hundreds of our Asian partners on every aspect of each brand’s product line in a comprehensive three-day program in each city,” Johnsen said.
The entire focus of The AVC Group’s international education effort, Johnsen said, is to ‘train the trainers’ to be complete experts in all of the five brands’ product offerings. “Through our expanded training efforts that include tradeshow-based, Internet-based and field-based classes, we provide our distributors with the tools they need to successfully represent every brand within The AVC Group. This multi-faceted approach allows us to train the largest number of trainers in the most time-efficient and cost-efficient way possible. After finishing the courses, all attendees receive a Certificate of Completion for various products and techniques unique to the brands of The AVC Group.”
Regarding trade show centric events, Johnsen said that The AVC Group will be hosting multi-brand training at CEDIA 2012 in Indianapolis. Field-based training is scheduled to continue as follows: August 2012 in Peru and Brazil; July 2012 in India and Dubai; September 2012 in Carlsbad, California; October 2012 in Asia and Southeast Asia.
Regarding Internet training events, Johnsen plans to utilize each brand’s previously established online training videos and classes while at the same time creating smaller, highly-focused sales and technical trainings that will emphasize software updates, systems design and programming techniques, as well as launches in new product categories. These trainings will be delivered via WebEx, Skype and/or conference calls.
For more information about specific training events and schedules, distributors are encouraged to contact Ken Johnsen directly at [email protected] by phone at +1 760-710-0546 or Skype using kenneth.johnsen6.
