Features
Budgeting for Growth
It’s time to plan for 2022. Do you know what your marketing budget should look like?
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Back to Business
Availability Bias: Are You Pulling Your Weight?
How availability bias causes you to overestimate your own contributions, why it matters, and what you can do about it.
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Buckle Up!
With lots of new product introductions and collaboration between major players, it is a good time to be in the custom installation business.
Features
Influencer Marketing: Is It time?
It’s getting harder and harder to cut through the noise to reach new audiences. Is it time to consider influencer marketing for your brand?
Features
Commercial Design Quickly Making Its Way Home
Far more than a catchy term, “resimercial” is a multi-faceted trend that’s not just here to stay but one that’s influencing how we approach...
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5 Home Theater Trends Shaping the Industry
Dedicated home theaters are back by popular demand. Here’s what’s causing the revival.
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Seeing Blockbusters in Style
Finding inspiration from home theaters to go back to the commercial ones — but only if it is a Dolby Cinema.
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You Say Pot-ay-to, I Say Pot-ah-to
Vernacular varies wildly from trade to trade. Are you speaking your audience’s language?
Behind the Business
Challenge and Solution: Showroom Location and Type
Two CEDIA Award–winning integration firms offer their advice on where to put a showroom — and how to use it effectively
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Safe Space: Aging-in-Place and Child Monitoring
Research shows that the changes in lifestyle demanded by Covid-19 will have a lasting impact on clients’ behavior.
Behind the Business
Defining Wellness for Custom Installers
Health and wellness is marked as an industry growth category, but what does that really mean, and how can integrators get involved?
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Avoiding Calcification
It is important you keep from becoming complacent in both your business and your personal life.
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Creating the Human-Centric Home
Getting started on selling and installing the wellness technology that improves your customers' everyday lives.
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Death by Cookies
Or, death by a cookie-cutter approach to business and the desperate need for technology integrators to differentiate now!
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The Curse of Knowledge
The unseen challenge plaguing your communications — and what you can do about it.
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Outdoor AV Week: Creating the Best Outdoor Entertainment Space
Share this with customers who are thinking about enhancing their outdoor AV experience.
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Outdoor AV Week: Sounding Great in the Outdoors
Technical considerations for outdoor audio systems.
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Outdoor AV Week: The Evolving Outdoor TV
Transforming the home viewing experience with outdoor fine-pitch LED display technology.
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Outdoor AV Week: Outdoor AV Basics
Some best practices for those just getting started in providing outdoor tech services.
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Outdoor AV Week: The Greater Outdoors
Great Choice Audio Video uses the latest technology and increased client demand to bring its backyard installations to new heights.
Features
Videoconferencing Platforms and Pitfalls
As more and more integrators install unified communications for both home and office, it’s key to know just what’s out there — and what...
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A Theater Worth Waiting For
Building a long-planned, commercial-level-quality Dolby Cinema in the home of Dolby execs.
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Changing Trade Perceptions
Why the “digital canvas” approach to tech appeals to architects and interior designers.
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Be a Brand to Believe In
Building a customer base is about so much more than digital or content marketing, it’s about the story you present to your customers.
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Forging Successful Builder Partnerships
Integrators share how they got their foot in the door and how they keep it there.
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Is It Pro or Is It Home?
The differences between a professional post-production studio and a luxury home theater continues to shrink.
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Certifiably Excellent Sound
KEF’s new home theater joins its Music Lounge and puts a spotlight on the impact that THX Certification can provide.
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Building A Private Cinema Community
Now is the time to build a customer-facing group of like-minded home theater enthusiasts.
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Concealed AV: Now You See It…
Best practices for configuring concealment solutions that balance home aesthetics and AV requirements.
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Managing Your Local Presence
Marketing locally should be part of your strategy. How does your brand measure up in your area?
Back to Business
The Power of a Weekly Reflection
How a simple weekly ritual can help us navigate complexity and stay on course.
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Subtle Home Improvement
I am writing this the day after the chaos of having an entirely new roof put on my home. I started it yesterday, but...
Business Book Club
Business Book Club: ‘Limitless’ by Jim Kwik
Learn how to improve your mental efficiency.
Back to Business
2021 Showroom Showcase Gallery
A look at some stellar shop spaces from across the country that are used for showing and selling.
Back to Business
The Showroom as a Destination
Digital Installers proves it is more about the experience than the sales pitch.
CEDIA Show
CEDIA Expo 2021: Together at Last
Jason McGraw, Group Vice President, CEDIA Expo & KBIS, Emerald, talks about how the organization plans to keep attendees and exhibitors safe at CEDIA...
Features
A Residential Cinema Renaissance
We’ve all had a bad cineplex experience — here is how to avoid those mistakes in home theaters.