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Be a Brand to Believe In
Building a customer base is about so much more than digital or content marketing, it’s about the story you present to your customers.
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Forging Successful Builder Partnerships
Integrators share how they got their foot in the door and how they keep it there.
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Is It Pro or Is It Home?
The differences between a professional post-production studio and a luxury home theater continues to shrink.
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Certifiably Excellent Sound
KEF’s new home theater joins its Music Lounge and puts a spotlight on the impact that THX Certification can provide.
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Building A Private Cinema Community
Now is the time to build a customer-facing group of like-minded home theater enthusiasts.
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Concealed AV: Now You See It…
Best practices for configuring concealment solutions that balance home aesthetics and AV requirements.
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Managing Your Local Presence
Marketing locally should be part of your strategy. How does your brand measure up in your area?
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The Power of a Weekly Reflection
How a simple weekly ritual can help us navigate complexity and stay on course.
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Subtle Home Improvement
I am writing this the day after the chaos of having an entirely new roof put on my home. I started it yesterday, but...
Business Book Club
Business Book Club: ‘Limitless’ by Jim Kwik
Learn how to improve your mental efficiency.
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2021 Showroom Showcase Gallery
A look at some stellar shop spaces from across the country that are used for showing and selling.
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The Showroom as a Destination
Digital Installers proves it is more about the experience than the sales pitch.
CEDIA Show
CEDIA Expo 2021: Together at Last
Jason McGraw, Group Vice President, CEDIA Expo & KBIS, Emerald, talks about how the organization plans to keep attendees and exhibitors safe at CEDIA...
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A Residential Cinema Renaissance
We’ve all had a bad cineplex experience — here is how to avoid those mistakes in home theaters.
Behind the Business
Finding the Right Smart Security Partner
It’s good business to add this product category — which has shown to be a gateway to expansive smart home systems — to your...
Business Book Club
Business Book Club: ‘Think Again’ By Adam Grant
The Power of Knowing What You Don’t Know
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Always Plan for the Worst-Case Scenario
If we’ve learned anything in the past year of the pandemic, it’s that contingency planning is absolutely critical.
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Holistic Approach to Integrated Residential Technology Solutions
The custom integrator is the only professional who can ensure the long-term, reliable success of the smart home experience.
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How Integrators Can Be Ready for Anything in 2021
Tips on adding new product categories, training staff, and increasing business.
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Staffing Up!
HD Staffing's CEO Tres Huber discusses current CI hiring trends and what to look for and avoid in candidates.
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Industry Reflections from SnapAV
Kordon Vaughn, VP marketing, campaigns & creative at SnapAV, offers the company’s views on current trends and where the industry is heading.
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The Home C Suite
SoCal’s AVIR transforms a high-end home theater with Sony’s gorgeous, but very pricey, Crystal LED screen.
Business Book Club
Business Book Club: ‘Grit’ by Angela Duckworth
The Power of Passion and Perseverance
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Putting the ‘Social’ Back in Social Media
Social media is like life. Develop your personality, build friendships, have realistic expectations, and engage for real success.
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Understanding the Role of the Interior Designer
Takeaways for engaging with, earning trust, and getting referrals from interior designers.
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The Home of the Future Is Here Today
Current home control is pretty darn close to what’s been promised.
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Human-Centric Lighting: The Light Fantastic
Human-centric lighting adds new ways to enhance customers’ lives — and complexities for dealers.
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Working with Builders: Starting Smart
With builders looking to make homes smart right from the beginning, integrators get the chance to get in early and stick around.
Business Book Club
Business Book Club: ‘Getting More’ by Stuart Diamond
How to negotiate to succeed in work and life.
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What’s Your Ikigai?
Help your business grow by understanding its reason for being, and communicating that to clients and employees.
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Modular Solutions for Lighting Design Challenges
Five scenarios where modular lighting solutions can help achieve the client’s goals.
Behind the Business
Understanding Project Management
Project management — it’s not as simple as it sounds.
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Stream a Little Stream with Me
With the major services all offering some content with 4K video and immersive surround formats, consumers have good reason to upgrade.
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All Around with Meyer Sound
Gaithersburg, MD’s All Around Technology uses Meyer Sound’s pro-level Bluehorn System loudspeakers to elevate a luxury home theater to the next level in immersive...
Business Book Club
Business Book Club: ‘Leverage Your Mindset’ by Ricky Kalmon
Overcome Limiting Beliefs and Amplify Your Life!
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Is It Time for an Image Revamp?
Tips on how to buff up the way clients and trade perceive you in 2021.
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Planning in the Pursuit of Perfection
How theater designers can be involved in all stages of a project to ensure the room is exactly what the client wants.
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Managing the Zoom Boom
High-quality home conferencing brings in additional opportunities for integrators.
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Simplification Through Specialization
Try to be more purposeful about who you are and who you aren’t in an effort to attract your ideal customer.