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The Lure of the Franchise

The attraction behind the concept of opening a business backed by a solid corporate entity that can cover all the knowledge the owner may...


Stop Selling Products!

The experience is what people want and will pay for — so stop selling shiny boxes, fun features, and beguiling benefits.


Math for Fun and Profit

Well, not exactly fun, but profit math can open your business up to new opportunities — and provide the cash to support it.


Doing It Better

When a custom integration company takes over the role of another professional, it made the process — and the project — better.

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