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What Job Are You Really Being Hired to Do?
Knowing and understanding the needs of your client is a vital part of the sales process.
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Why Aren’t You Selling Lighting Yet?
Two industry-focused sales professionals discuss the obstacles custom integration dealers face entering the market — and ways to overcome them.
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Everything I Ever Needed to Know I Learned at Philmont
A 12-day trek through the rugged terrain can provide a lot of business lessons.
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The State of the Industry 2022
A look at the year we’ve had and a snapshot of where we are right now.
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Stay Close to the Action
Keep a finger squarely on the pulse of your business by getting out of your bubble.
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Hold Your Opinion
A simple trick to make better decisions by keeping your sense of personal pride on the sidelines.
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Stepping Up Your Service
White-glove treatment requires dedicated staff and clear-cut processes — is it right for your business?
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Should You Become an Electrician?
Looking at the pros and cons of adding electrical services to your company.
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Transforming the Home Office
Could the most important room in the house be the one the client sits in for eight hours straight?
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Building the Ultimate Employee Tractor Beam
Some ways CI businesses can attract employees in a competitive job market.
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Modern Smart Lighting Almost Sells Itself (Almost)
The latest smart lighting systems offer major benefits and improvements to home life, and it’s up to custom integrators to make sure their clients...
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Paul Starkey vs. Staffing
The legendary serial industry problem-solver turns his attention toward one of today’s biggest residential integrator pain points.
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Zoomification and BYOM
The quest to create the ultimate wireless videoconference setup, including crystal-clear sound.
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State of the Industry 2021
A bird’s-eye view of how custom installers are handling a very busy year that includes mounting supply issues.
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2021 Fall Product Guide
Keeping track of the many new gear introductions of the past few months.
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Availability Bias: Are You Pulling Your Weight?
How availability bias causes you to overestimate your own contributions, why it matters, and what you can do about it.
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Avoiding Calcification
It is important you keep from becoming complacent in both your business and your personal life.
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The Curse of Knowledge
The unseen challenge plaguing your communications — and what you can do about it.
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Outdoor AV Week: Creating the Best Outdoor Entertainment Space
Share this with customers who are thinking about enhancing their outdoor AV experience.
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Outdoor AV Week: Sounding Great in the Outdoors
Technical considerations for outdoor audio systems.
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Outdoor AV Week: The Evolving Outdoor TV
Transforming the home viewing experience with outdoor fine-pitch LED display technology.
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Outdoor AV Week: Outdoor AV Basics
Some best practices for those just getting started in providing outdoor tech services.
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Outdoor AV Week: The Greater Outdoors
Great Choice Audio Video uses the latest technology and increased client demand to bring its backyard installations to new heights.
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The Power of a Weekly Reflection
How a simple weekly ritual can help us navigate complexity and stay on course.
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2021 Showroom Showcase Gallery
A look at some stellar shop spaces from across the country that are used for showing and selling.
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The Showroom as a Destination
Digital Installers proves it is more about the experience than the sales pitch.
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Staffing Up!
HD Staffing's CEO Tres Huber discusses current CI hiring trends and what to look for and avoid in candidates.
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Working with Builders: Starting Smart
With builders looking to make homes smart right from the beginning, integrators get the chance to get in early and stick around.
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What’s Your Ikigai?
Help your business grow by understanding its reason for being, and communicating that to clients and employees.
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Simplification Through Specialization
Try to be more purposeful about who you are and who you aren’t in an effort to attract your ideal customer.
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Where We’re At — the State of the Industry
What’s being spec’d, what’s being bought, and how business is doing compared to the pre-Covid landscape.
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Wired for Distraction
The real source of your difficulty focusing, and what you can do about it.
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CEDIA Expo 2020: Product Showcase
Some of the new products you ll find on CEDIA Expo's virtual show floor.
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A Different Kind of Safe Space
How to create high-performance teams with belonging.
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Tech Showcase: Business Software and Services 2020 [Updated 7/17/20]
Help for the less-fun side of being a residential AV integration dealer.
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10 Ways to Revitalize Your Business
It’s the right time to take stock of your company and implement some improvements.
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Reinventing Your Integration Company
Fundamental product development practices to help your business be more adaptable.
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Selling Beyond the Sale
Changing the game around client and partner interactions with Relationship Science techniques.
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Understanding What Architects Need from Tech Integration Firms
A primer for residential systems integrators.
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The Right Time for Resimercial
Cloud, IP, and strategic partnerships are helping residential integrators tackle light commercial AV.