Getting in the Right Headspace
How mindset can play a large role in leading your company to success.
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How mindset can play a large role in leading your company to success.
Are you hitting or missing the human connection in your marketing?
The rise in popularity of outdoor systems brings with it increased client expectations.
Futuresource Consulting examines what customers will be experiencing in AV throughout 2022.
Kudos to the writers of 'The Afterparty' for recognizing that custom installers belong on the screen.
Some ways CI businesses can attract employees in a competitive job market.
A look at what consumers expect from their smart homes and how custom installers can expand their views.
Why more residential integrators are paying attention to this commercial AV staple.
The latest smart lighting systems offer major benefits and improvements to home life, and it’s up to custom integrators to make sure their clients...
Custom installers can transform luxury bathrooms from beautiful to magical.
Lessons learned from the person who treated everyone in the room like a rock star.
Forget connected ovens and smart faucets — the kitchen and bath industry needs integrator expertise on a larger scale in these important rooms.
The legendary serial industry problem-solver turns his attention toward one of today’s biggest residential integrator pain points.
Could the Beatles have stayed together longer if only they had a good project manager?
A look inside the mind of an ultra-high-end client.
What’s in a name — true luxury service needs a clear message to separate itself from ‘pop culture’ luxury projects.
Tech solutions that sync with premium surfaces create new business opportunities for integrators.
The godfathers of the CI business, Paul Starkey and Steve Firszt, offer actionable advice in a quick reading guide.
The quest to create the ultimate wireless videoconference setup, including crystal-clear sound.
The new owners of Nortek Control reveal their plans for the company and what it means for dealers.
Our annual look at the wins of the past year and what it means for the next 12 months.
Savant uses its would’ve-been-seen-at-CEDIA exhibit to take a different approach to virtual tradeshows.
Some funny and not-so-funny slip-ups we’ve noticed over the years.
Is now the time for the CI channel to participate in this market?
Home theaters are doing well, but they should be doing so much better.
While the State of the Industry may be solid, the State of You may need some care.
A bird’s-eye view of how custom installers are handling a very busy year that includes mounting supply issues.
Keeping track of the many new gear introductions of the past few months.
It’s time to plan for 2022. Do you know what your marketing budget should look like?
How availability bias causes you to overestimate your own contributions, why it matters, and what you can do about it.
With lots of new product introductions and collaboration between major players, it is a good time to be in the custom installation business.
It’s getting harder and harder to cut through the noise to reach new audiences. Is it time to consider influencer marketing for your brand?
Far more than a catchy term, “resimercial” is a multi-faceted trend that’s not just here to stay but one that’s influencing how we approach...
Dedicated home theaters are back by popular demand. Here’s what’s causing the revival.
Finding inspiration from home theaters to go back to the commercial ones — but only if it is a Dolby Cinema.
Vernacular varies wildly from trade to trade. Are you speaking your audience’s language?