Stop Selling Products!
The experience is what people want and will pay for — so stop selling shiny boxes, fun features, and beguiling benefits.
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The experience is what people want and will pay for — so stop selling shiny boxes, fun features, and beguiling benefits.
It is four on the floor as this San Rafael, Calif., dealer shows a quartet of different home theater options at various price points.
How to help clients understand the many benefits energy management provides.
Precision Media’s Brian Richards uses his professional talents to create a unique — and extremely successful — AirBnB destination.
Start your CEDIA Expo 2023 planning with these education sessions.
The four key areas to focus on to maximize bottom-line growth.
Well, not exactly fun, but profit math can open your business up to new opportunities — and provide the cash to support it.
Rex Hungerford of Kingrex Electric has a vibrant business helping people fix their electrical problems so they can ultimately have a better, more emotionally...
Applying your residential problem-solving skills in new ways.
There’s a lot to love about both technologies when it comes to residential and commercial projects, so how do you choose?
Tips on expanding your business with resimercial and the potential of full-fledged commercial projects.
LEA Professional’s cloud platform restores serenity to Marco Island Beach Resort.
It’s up to you to show your clients the value of the service your company provides, which isn’t always easy.
A sneak peek at the largest residential custom integration event in North America.
Getting your books in check does more than please the tax man — it gives you a clear look into the health of your...
When a custom integration company takes over the role of another professional, it made the process — and the project — better.
Here are some tips on positioning your showroom to get more traction, traffic, and leads.
Despite the similarities in gear, trends, and installations, no two showrooms are alike
Our annual look at some stellar demo spaces from around the globe.
DeVance Electronic Lifestyle’s new 9800-square-foot showroom is meant to be shared with large groups of potential clients and employees.
Mark Cichowski, the man behind the industry’s Technology & Business Summits, is introducing a consumer-facing event for the CI market.
Where to place the center-channel speaker when you can’t place it behind the screen.
Why using small, consistent improvements is the best way to achieve long-term goals.
How the control company is celebrating three decades of serving integrators in the residential and commercial markets.
Savant’s new Software as a Service model heralds a shift in the industry that presents challenges and opportunities for dealers.
Trying my best to hear immersive sound out of single Dolby Atmos-capable smart speakers.
Steve Elliston of Elliston Systems & Design reveals why he added an electrician to his integration company, and how it paved the way for...
A unique rep firm in Plainview, N.Y., evolves its showroom to be a go-to destination for all area dealers to take advantage of.
Smart home technology creates opportunities for more independent living.
Stretch the value of your content by repurposing them in multiple ways.
How multi-sport simulators and Esports are re-shaping dedicated theater and media room design.
Times are good in the residential AV business, but they won’t stay that way forever.
Better known in RV tech, the manufacturer of outdoor televisions and soundbars increases its reach into the custom install market.
A pro audio solution from AtlasIED allows this homeowner to host outdoor concerts in his yard and have the music play throughout the property.
A behind-the-scenes look at how Harman brought high-performance sound and sustainability to the harshest outdoor conditions.
Phoenix, Ariz.’s Positive Home Entertainment installs a Planar video wall in the O.H.S.O. (Outrageous Home Brewer’s Social Outpost) Brewery’s multi-use outdoor area.
A newly constructed Baton Rouge mansion gets a well-connected outdoor entertainment system courtesy of Acadian Home Theater & Automation.
From strategy to upload, here are our top tips for video production.